I’ve said it before (Link to 7 Reasons Why Your Article Titles Suck ) and I’ll say it again. The Title of your blogpost is the make or break of the whole enchilada, and no amount of optimised sentences, brilliant images or social sharing buttons is going to help you when you can’t get them to click over in the first place.
Now that we live in an age of CommentLuv plugins – where social interaction is the norm, and incredibly rich blogging communities like Blokube and Blogengage rule the social roost, having an engaging title is key.
Write for the Search Engines or Write for the People?
Write an optimized post and sure, the bots will crawl and you shall be indexed. Then what?
Now Write a title that makes the people laugh, smile, inquire, basically REACT and you get traffic, and they share – which brings more traffic, and then the bots want to know what’s going on, so they crawl and you are indexed. but this time you have a whole lot of backlinks already. (Which is irrelevant because you also already have the traffic 😉 )
What’s this got to do with anything?
I’ve always had a love for the written word, and even more so for how easily it can be toyed with, chopped and changed to create entirely new meanings that can be translated in many ways. Ways that sometimes ruffle a few feathers even.
I remember posting about how powerful the simple act of ‘Asking’ was – well that was the point of the article anyway, and the post was titled ‘Want a Better Blog? Then Get Your Ask Out There‘
I reckon that’s a great title, but it seems that I was being sexist. Sexist? I don’t think so.
Clever play on words referencing the fact that in order to ask the question you need to get your ass out there in the first place. Definitely.
I could go on about all the different headings I have used (no really, I could : ) ) but that would just be irritating, so let’s get to the point.
I need your help. That’s what this is all about. There I said it But let me share with you why…
My Fiverr Gig!
I decided to jump on the Fiverr bandwagon and offer something. I looked at what was already available and realised that well, everything was. You could get a lot of things for $5 ranging from the insanely stupid to some very nice deals on link building – but incredibly, the service that I wanted to offer was not there at all.
This means one of two things; That I am B:) Onto a really good thing, or B:) Insanely Stupid (It is entirely feasible that I am both)
This is my offer in all it’s screenshot glory, Please click on the image to visit the gig and share like you have never shared before!
On a side note, when I drafted this announcement/post I could not at first come up with a decent title. THAT, I thought would have been ironic 😉
I then came up with a couple actually, and just to give you a little insight into what could have been – I thought that the word Fiverr sounded awfully similar to Favor and so I drafted ‘Can you do me a HUGE Fiverr?’
That’s it for the self obsessed part of the post, and for those who are reading and (I hope) supporting my gig, I think it is only fair that I give something back to you, so if you feel like hanging around – here are a few little tips and tricks that I personally employ to help me come up with clever titles.
For those who do not know, Sigmund Freud is best known for his theories of the unconscious mind and the mechanism of repression. Basically he invented psychoanalysis. (Waste of time)
From this the term ‘a Freudian Slip‘ came about, and this is when you say something unintentionally because you were subconsciously thinking about it, For example: she asks if he would like — bread and butter, or cake?’ And he replies with ‘Bed and butter.’ because he was obviously ‘unconsciously’ thinking about sex. (So Freud is famous for coming to the conclusion that men are always thinking about sex? …ummm? OK then.)
Anyway, the point I am leading to is that quite often when you are typing you can make mistakes that are actually quite funny, or infer something different, and when this is the case I call it the Freudian Typo.
Before you hit the backspace key and fix your error look at what you have written. You could have some Headline Gold right there!
It’s all about phonetics baby!
Phonetics is the study of the sound language makes. It is concerned with the physical properties of speech sounds rather than the meanings behind them per say, and it is this side of the human language that is the key to a winning headline.
Words have so many meanings when you simply look at the sound they are making, and then of course there is the fact that words can be said in a hundred different ways, depending on the dialect and accent. Rap musicians use this ‘poetic license’ all the time to make their lines rhyme for example. A few of them anyway.
Take the sounds these words make and use them in a different context whilst keeping the meaning in tact and you have the recipe for a winning headline
Let’s Conjur up an idea and watch it turn into a Title
Let’s take a topic that I am familiar with and write about often. Let’s also pick a theme I can use – because if this title turns out nice, then I’m gonna want to use it 😉
I am Australian, so therefore I pronounce the word niche as neesh. Fair enough then, but my American friends it seem pronounce it nitch. This got me thinking about ways I could use it in a title.
Of course it has to match the content of the article itself – which in this case is going to talk about how I can help people with their niche sites and the related SEO. So where do I go with this?
At the moment I can think of nothing, so it’s time to employ the help of another trick to help me write my winning title.
Expressions, Quips, Sayings, Myths, Quotes, and Common Phrases.
You all know them, you all use them, and to an extent you know what they mean. But do you use them in your titles?
Expressions are memorable because they nearly always have a strong message or meaning behind them, and if you can twist or change the words to suit your title but KEEP the message behind it intact then people are going to react. So what am I thinking?
Niche (I still say neesh in my head when I write it) is pronounced nitch by the vast majority of my readers, and NITCH rhymes with ITCH!
That was literally what I was thinking, because the expression that popped into my head at that time was ‘Got an Itch? Scratch it.’ an expression which you no doubt have heard and are well aware of what it means. Perfect.
Got a Niche? I’ll Scratch it is the name of an upcoming post that I will be putting together when I officially launch my ‘Hire Me‘ page and I think that title will be a good one to travel around the commentluv enabled blogopshere and bait others with
Of course this post’s title also utilised a well known saying aswell, that being ‘A Hard Act to Follow’
Here’s a great site I found that lists a whole heap of common expressions and sayings. Get some inspiration here: Sayings Index
And because it honestly deserves it’s own index – here’s a list of Australian Slang expressions that you can
laugh at get inspiration from also – it’s fair dinkum too mate!
I talked about the importance of meeting a need or promising to solve a problem with your Headline in the post 7 Reasons Why Your Article Titles Suck – but if you can also tie in some clever play on words AND integrate a well known expression or quote then – well, it’s like shooting fish in a barrel.
The trick with a good headline is to get the reader to react, plain and simple. A reaction of any kind will usually invoke a response, in this case a click through to read more – but regardless you just want them to react.
It’s Just Physics
For every action there is an equal and opposite reaction! That’s just science (well it’s Newtons 3rd law to be precise) so unless you’re a Devout Nutjob Catholic you are not going to refute it.
Write good content, but cap it off with a title that appeals to the human brain* and people will react. Newton himself guarantees it 😉
*The Human Brain has NO IDEA what a keyword is, just for the record
What do you think of my Gig?
How do you rate titles that appeal to your brain rather than the ‘solve a problem’ side of logic?
If a title makes you smile or laugh do you click through at all? Or do you just get your kicks there and then and move on?