5 Ways to Massively Increase Your Conversion Rates and Make the Most of Your Traffic

by Alex on March 16, 2011

increase traffic and conversions to your blog

This is a Guest Post by Lakshmi Muralikrishnan from LoveCoupons.com Read the full bio at the end of the post.

Most affiliate promoters place most of their effort and energy in traffic generation methods. Traffic is the blood of your website that keeps your site alive. However, there are 5 conversion mistakes most marketers make, possibly even you, that turn away a huge part of those precious visitors. While traffic is the blood in your website, the conversion rate is like the iron in your blood. When the conversion levels are low, your website is weak. A website’s conversion rate is the rate at which visitors complete the website’s intended function. You may have optimized your site to see thousands of visitors every day. If your conversion rate is low you will see no benefit.
The affiliate marketing industry is growing at a rapid rate and as a result competition is fierce. Affiliates are constantly trying to drive traffic to their sites to increase their sales, but I believe spending that time tweaking your on-site factors can drastically increase your conversions.

In fact I will venture to say that you should spend more time testing and tweaking your site to generate optimal conversions before you engage in any aggressive traffic generation campaigns. From my research and experience I have found that there are various on-site factors that are neglected, and affecting a simple tweak here and there can make all the difference.

5 Factors that Will increase your visitor conversion rates.

1.    Optimise Website Load Time

Internet users are looking for instant gratification, and if a user clicks on a link that leads to your site and your site takes too long to load you run the risk of losing a potential sale. People often hit the back button when a site takes ages to download and appear on their monitors.

2.    Improve Navigability

A site that is poorly structured is unappealing to the user. Users who seek information like an “About Us” page or “Contact Us” page and are unable to find it will lose trust in the site. Consumers are becoming more and more cautious when using the internet and if you do not provide relevant information in a properly structured and accessible format you will lose numerous visitors.

3.    Avoid Media Overkill

Websites that engage in the excessive use of media like banners, videos, graphics, and even images can greatly reduce the quality of the user’s experience. The ability to find information on a site like this becomes a treasure hunt and often media overkill can look spammy and unprofessional. Balancing your content with relevant media is a must.

4.    Review Website Aesthetics

I read a story written by a fellow internet marketer who increased his conversions by 20% by simply changing the theme of his site. In offline marketing an advertising agency spends a large portion of their time choosing the write colors, and design when structuring an advertisement.

This type of approach should not be neglected in the online world. The theme of your blog, the colors you use, and the general look and feel of your site conveys a psychological message to your visitors. And as such you will want to convey a message that creates stickiness, which is a need for your visitor to remain on your site. The longer a visitor remains on your site, the increased possibility of him/her clicking on your affiliate links.

5.    Optimize Your Sales Copy

As an affiliate your job is to endorse a product by offering an unbiased review or testimonial. It isn’t your duty to sell the product – the selling of the product is the responsibility of the vendor. All you need to do is to warm the potential customer up.

Copywriting is a specialized field that requires certain skills, and if you try and sell the product through your content, you risk losing your customer. Vendors engage in delivering the best sales copy to help increase conversions, and all you need to do is to ensure you drive targeted traffic to the vendor’s landing page.

As you can see, there are many website factors that directly affect your affiliate sales. The positive is that you have the power to tweak all of these factors until your site’s conversions reach an optimal level.
Share Your Thoughts

  • How do you find a balance between traffic generation and conversion?
  • Where is your business lacking at present?
  • What methods do you use to monitor your site’s conversion?

Lakshmi is a proud owner of an internet-based business. In the last couple of months she has been a contributor of a coupons and vouchers website where you will find the latest Micfo promotion and Coolhandle hosting coupons.

{ 16 comments… read them below or add one }

Christie March 16, 2011 at 9:48 AM

I have one niche site I’ve had for a year and a half which makes almost no money. It draws enthusiastic readers who comment often, email me for advice, and interact in every way. But what I failed to think about when I chose that niche was – how exactly do I hope this topic will bring in money? I do try to sell affiliate products on the site, and I have a feeling I do need to work on #5, because I seem to write a lot better posts about the niche subject than about any products I try. Thanks for this post – I have some work to do! :)

Reply

Sheila Atwood March 16, 2011 at 11:51 AM

Lakshmi,

The good thing about this list for getting conversion is that they are things you can do and if done well you do not have put much attention on them again. Like fixing your sites load time, making it easy to navigate, media and aesthetics.

I will be taking to heart the idea that I do not have to sell the item, especially if they have a great sales page. I know this works well in my emails.

Reply

nazimwarriach March 17, 2011 at 1:00 AM

Hi Alex, Hi Lakshmi,
Good Design or theme of your blog plays very important role in increasing the conversion rate.

Blog should be user friendly as well as search engine friendly.
Regards

Reply

Andreas@Online Advertising March 17, 2011 at 1:23 AM

For me, the sales copy, a clear navigation structure and easy to follow call-to-actions are playing an important role in increasing conversions and should be tweaked for maximum performance.

Reply

Steve@Internet Lifestyle March 17, 2011 at 1:46 AM

Lakshmi

All great hints for conversion. I have a few more too

6. Heat mapping. (know the areas on your blog where people are most likely to look and clickand therefor the best places to place those precious (hopefully few) ads

7. On niche sites/landing pages etc. Use MWR (most wanted response) only give people two choices to go where you want them too or leave. Obviously this tactic isn’t good for blogs..more salesy

8. Split test….. everything you can.

9. Focus. Many people have low conversion because they are all over the place. While going on tangents sometimes can be fine, having someone day to day not knowing ‘what’ you are going to be discussing in a general sense can easily make them leave quickly if it doesn’t suit them

Reply

Robert Dempsey March 17, 2011 at 2:19 AM

Hi Lakshmi that’s a lot of questions so let me get to it after thanking you for a very pertinent post. You can have all the traffic you want but if no one buys you’ve got a hobby not a business. So now for some answers.

* How do you find a balance between traffic generation and conversion?

For many of my affiliate sites I’m using PPC for traffic so I focus more on improving my conversions. All of the sites have a “back-end blog” portion to them where I focus on long-tail keyword ranking and such, but that is marginal compared to PPC. So I focus big time on conversions.

* Where is your business lacking at present?

This is a pretty general question and I’ll have to say nowhere. I’m implementing and tweaking my strategy. Life is good.

* What methods do you use to monitor your site’s conversion?

I use a combination of analytics depending on the type of site I have, but it comes down to: Google Analytics, Clicky, and PostRank. These give me all the stats I could want, and much more information on my visitors as well. The more I know about them the better my conversions will be.

Thanks for a great post!

Reply

Alex March 17, 2011 at 6:45 AM

Hey Lakshmi,

You really have a point here, you can have heap loads of traffic but if that traffic is just passing you buy, eating money along with your bandwidth.

And although you had some great points that will definitely help you convert, well, actually get the people to actually see your website (like loading speed, nice aesthetics) but the most important thing is to funnel the visitor to your intent page, where he will have not distractions and no ways out, and all the attention is on just your form or actionable content.

So, I would say that #5 is the most important factor, I am not say that the other factors should be neglected, because they all lead to #5 like a cascading effect.

Reply

Zach@heli simulator March 17, 2011 at 10:13 AM

Alex:

I have been reading a lot of your stuff lately..as a lurker! This was great info on optimizing our pages to convert. Appreciate it.

Zach

Reply

TheInfoPreneur March 18, 2011 at 12:38 AM

I’ll add onto Steve’s Comment:
10) Don’t give away the farm in your blog post. Sure, provide great content and information…but always be remembering what the goal of that post is. It has to have a purpose or some type. Let’s face it…blogs are tough monetization mechanisms.
Give away some great stuff for free…and then tell them where to go to more info.

Reply

James - Intrahost March 18, 2011 at 4:10 AM

Very resourceful content.

It’s important to optimise your content and optimise accordingly. It doesn’t matter if it’s SEO or PPC. It’s to test and refine.

There’s some awesome A/B resources available if you can test multiple versions of your site that’s also very handy.

Reply

Alex March 18, 2011 at 10:09 AM

Too true James, there is no point doing all the work if you are not testing the whole time!

Reply

Dennis Edell @ Direct Sales Marketing March 20, 2011 at 5:30 AM

3. Avoid Media Overkill I think is becoming more and more prevalent. With video blogging on the rise, and this supposed need for images on every post and so on, this will begin to effect everyone.

Reply

Sarah Middleton March 20, 2011 at 11:14 AM

Some great points in this post I am in the process of switching hosting companies due to the fact my website is taking too long to load. I am pretty sure it is damaging my business in the process :-(

Reply

nazimwarriach March 23, 2011 at 2:50 AM

Its first time when I tested the load time of my blog which was unluckily more than average. I deleted some extra widgets and decreased the number of posts on home page. Now the load time is good enough.
Thanks

Reply

Hannah // SEJ Writing Services March 26, 2011 at 3:20 AM

Great tips, I especially agreen with number 5 with regards to optimising your sales copy. Making some tweaks to your copy can work wonders!

Reply

Global architects April 19, 2011 at 5:07 PM

I real need traffic to my home based business.I am a network marketer and I am really tired of surfing for credits on traffic exchanges. Can you please tell me how to bring in better targeted visors to my website I would really appreciate it thanks I have an online business that needs to get leads for free.Please help me with my online business.

Reply

Leave a Comment

Previous post:

Next post: