This is a Guest Post by Lakshmi Muralikrishnan from LoveCoupons.com Read the full bio at the end of the post.
Most affiliate promoters place most of their effort and energy in traffic generation methods. Traffic is the blood of your website that keeps your site alive. However, there are 5 conversion mistakes most marketers make, possibly even you, that turn away a huge part of those precious visitors. While traffic is the blood in your website, the conversion rate is like the iron in your blood. When the conversion levels are low, your website is weak. A website’s conversion rate is the rate at which visitors complete the website’s intended function. You may have optimized your site to see thousands of visitors every day. If your conversion rate is low you will see no benefit.
The affiliate marketing industry is growing at a rapid rate and as a result competition is fierce. Affiliates are constantly trying to drive traffic to their sites to increase their sales, but I believe spending that time tweaking your on-site factors can drastically increase your conversions.
In fact I will venture to say that you should spend more time testing and tweaking your site to generate optimal conversions before you engage in any aggressive traffic generation campaigns. From my research and experience I have found that there are various on-site factors that are neglected, and affecting a simple tweak here and there can make all the difference.
5 Factors that Will increase your visitor conversion rates.
1. Optimise Website Load Time
Internet users are looking for instant gratification, and if a user clicks on a link that leads to your site and your site takes too long to load you run the risk of losing a potential sale. People often hit the back button when a site takes ages to download and appear on their monitors.
2. Improve Navigability
A site that is poorly structured is unappealing to the user. Users who seek information like an “About Us” page or “Contact Us” page and are unable to find it will lose trust in the site. Consumers are becoming more and more cautious when using the internet and if you do not provide relevant information in a properly structured and accessible format you will lose numerous visitors.
3. Avoid Media Overkill
Websites that engage in the excessive use of media like banners, videos, graphics, and even images can greatly reduce the quality of the user’s experience. The ability to find information on a site like this becomes a treasure hunt and often media overkill can look spammy and unprofessional. Balancing your content with relevant media is a must.
4. Review Website Aesthetics
I read a story written by a fellow internet marketer who increased his conversions by 20% by simply changing the theme of his site. In offline marketing an advertising agency spends a large portion of their time choosing the write colors, and design when structuring an advertisement.
This type of approach should not be neglected in the online world. The theme of your blog, the colors you use, and the general look and feel of your site conveys a psychological message to your visitors. And as such you will want to convey a message that creates stickiness, which is a need for your visitor to remain on your site. The longer a visitor remains on your site, the increased possibility of him/her clicking on your affiliate links.
5. Optimize Your Sales Copy
As an affiliate your job is to endorse a product by offering an unbiased review or testimonial. It isn’t your duty to sell the product – the selling of the product is the responsibility of the vendor. All you need to do is to warm the potential customer up.
Copywriting is a specialized field that requires certain skills, and if you try and sell the product through your content, you risk losing your customer. Vendors engage in delivering the best sales copy to help increase conversions, and all you need to do is to ensure you drive targeted traffic to the vendor’s landing page.
As you can see, there are many website factors that directly affect your affiliate sales. The positive is that you have the power to tweak all of these factors until your site’s conversions reach an optimal level.
Share Your Thoughts
- How do you find a balance between traffic generation and conversion?
- Where is your business lacking at present?
- What methods do you use to monitor your site’s conversion?
Lakshmi is a proud owner of an internet-based business. In the last couple of months she has been a contributor of a coupons and vouchers website where you will find the latest Micfo promotion and Coolhandle hosting coupons.