OK Blogger – What Are You Really Doing With Your Time? (FREE PIE!)

by Alex on September 13, 2011

photocopying your head is NOT effective time management

As a Blogger, or any type of Internet Marketer for that matter it is essential that you learn how to manage your time.

Over the years I have gained many skills and picked up a lot of really useful tips -but the one thing that I continue to struggle with (much like everyone else) is TIME*.
*Whoever thought that 24 hours in day was going to be sufficient?! And Why can’t I outsource Sleep to someone on ODesk?

 Effective Time Management is KEY to any successful business – and don’t let anyone tell you different.
OK good, now that that is out of the way – let’s get down to the business of blogging.

(The link above takes you to a YouTube Video (90+minutes) by David Allen – talking about Effective Time Management and his world famous book ‘Getting Things Done’. I highly recommend both the video and the actual book)

What The F%*@ is a Blog Anyway?

I touched briefly on the ambiguous nature that is blogging during my recent (and highly talked about) post at the Traffic Generation Cafe. (Link – 7 Signs You’ve Been Blogging Too Long) and if you have not had a chance to read it then I strongly recommend that you do. If you enjoy a laugh whilst learning something at the same time then this post is for you! (I may be bias here but 100+ comments with the words ‘LOL’ in them kind of supports my modesty ;) )

So anyway, where were we… Oh yeah – defining a blog.

A Blog is the Shop or StoreFront you own and maintain – through which you sell and promote all your related goods and services.

There are thousands of profitable niches online and there are hundered of ways you can actually ‘blog’ per se but for the sake of simplicity – and this post – a Blog is a Storefront. Got It? OK, Good.

Blogging is Easy!*

After creating the initial Pie Chart indicating what a Blogger should be doing with their time I realised that the process of ‘blogging’ is actually rather straight forward and eerily simple. It’s us blog owners that go and confuse matters with plugins and processes – Widgets and Whats-a-ma-jigs.

With the knowledge that Blogging is easy* – let’s take a look at how we SHOULD be spending our time:
*Blogging is Easy, making money from it however is an entirely different story ;)

how a blog owner should spend their marketing time Let’s take a look at what all this *might actually entail.

Creating Killer Content
Writing Epic Shit basically. I can tell you now unequivocally and without question – nothing brings more traffic and links to my site than a really good post. End of story, thanks for coming – see you bye!

Distributing Said Content.
Making a conscious effort to leverage your content in new and unique ways is the key.
Each time you leverage your content you need to ask yourself whether this will help it to reach an entirely new audience. This means :-

  • Re-purposing the content into new forms of media (eg audio and video) thus extending your reach and influence
  • Finding new ‘Networks’ and blogging communities to get involved with. There’s only so much you can do when commenting on the same bunch of blogs!

Blog Networking
As above, making a conscious effort to extend your reach and influence to include new communities and networks is the key to really leaving an impact on the web.

Engaging on Social Media Sites.
Now sites like Facebook and LinkedIn play a huge role in how you extend your reach and influence. Actively engaging and promoting yourself in these places is therefore extremely important. Relevance is a big part of Influence – and it’s hard to be relevant if you’re not social!

Building Your Brand
This includes activities related to your blog/persona/business/brand. Whether it’s the technical aspects of making things look the way you want or it’s creating an eBook to sell/giveaway, your Shopfront is a big part of your longevity online so building the brand that is associated with this is paramount.

Like I said – eerily simple… right?

Unfortunately life does not always imitate art, and what actually happens is a far cry from what is supposed to happen…

Effective time management and Blogging do not mix

Effective time management and Blogging do NOT mix

 How much can you relate?

Let me know what you think by commenting below :)

{ 40 comments… read them below or add one }

sam @ goa carnival September 13, 2011 at 3:12 PM

Great way to consume free time for all bloggers beside that it could be prove much important for all newbie bloggers. Really chart is very nice and style of teach also very great.

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Priya September 13, 2011 at 9:16 PM

Hi Alex,

Nice post and agreed with your pie diagram. You need to spend more time on content as content will make your blog to stand out in the rush, help you make your loyal readers.

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Alex September 14, 2011 at 12:56 AM

Thanks Priya – and you are right about the loyal readers – it is definitely a positive outcome of consistently good content and standing out.

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Aanchal September 13, 2011 at 9:26 PM

Time Management is really important no doubt about it. As a blogger or entrepreneur you must know to get best output by utilizing you limited time only then you can be successful.

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Tom September 13, 2011 at 9:41 PM

Hi Alex,

I enjoyed this post, and I’ll take any excuse to promote David Allen and Getting Things Done – I read that book about 5 years ago, and honest to God, it completely changed my professional life. The system works.

Nice pie charts – too true ;-)

Cheers,

Tom

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Alex September 14, 2011 at 12:55 AM

Cheers Tom – could not agree more about David Allen, thanks for confirming to anyone reading this how good it actually is (as apposed to how good it *should be right ;) )

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Murray Lunn September 13, 2011 at 9:51 PM

Lately, I’ve been really breaking down my work to the bare minimum to avoid the large chunks of the pie.

Hell, a year ago you would have seen about 50% of my time going to just commenting on blogs – this was for traction. However, obviously this doesn’t really get you far in the long run unless you make connections with the bloggers you’re commenting toward so I took a look, found who actually interacted instead of trading comments and cut my interaction, on blogs, by half.

I went through all of the list of things I do for my work (blogging, business, fun) and basically condensed them all. Now I’m working specifically on asset building actions such as putting together some things for premium tutorials, working on the PLR site and freelance writing.

It took a while to realize where I needed to put my time but I’m there now; gotta manage that time yo!

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Alex September 14, 2011 at 12:54 AM

I am learning a lot from your latest posts about the importance of ‘culling’ the fat so to speak.

You are a business machine Murray – blogging and all.
Keep up the great work – see you soon (in your G5)

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Michele Welch September 14, 2011 at 5:14 AM

LOL, I’m with you on this Murray! Funny how as you become a “seasoned” blogger you learn what really matters to you and what’s an effective use of your time.

I’ve also “trimmed the fat” a bit and starting focusing more of my time on marketing to ideal clients, creating my training programs and developing my business.

Not that I don’t see value in blogging, commenting on other blogs, etc… of course, as you can see I still do that. ;-) It’s just not my central focus as it was in the beginning. It all boils down I guess to what your goals are, ya know?

Great post as usual Alex. And thanks for the YouTube link! I’m always looking for ways to maximize my time. Recently started using xmind and I love it!! It’s made such a big difference in my focus and time management.

Ciao my dear. :D

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Steve Scott September 13, 2011 at 11:54 PM

Alex,

First off, love the Time management Pie Chart infographic. Great stuff!

Time management and productivity is something that is always on my mind.

Blogging often feels like juggling 4-5 eggs. You have to keep your eye on the prize, your hands in motion and not stop too long to gawk at a single egg…. or you end up with a huge mess on the floor.

The good thing is that I DO think there are ways to be more efficient and get things done. BTW love David Allen!

-Steve

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Alex September 14, 2011 at 12:52 AM

Steve,

“Blogging often feels like juggling 4-5 eggs. You have to keep your eye on the prize, your hands in motion and not stop too long to gawk at a single egg…. or you end up with a huge mess on the floor.”

I REALLY like that. I think that’s a fantastic analogy – in fact it works perfectly because if you try to make it as a blogger and fail – then to your family and friends it truly looks like you’d have ‘egg on your face’ :)
I’m stealing that one if you don’t mind – in fact it’s the opening line to the interview I promise I’ll get back to you about ;)

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Steve Scott September 14, 2011 at 3:50 AM

No Problem man! Steal away! ;)

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Eugene September 14, 2011 at 12:06 AM

I relate 100%. Time management is definitely one of my biggest problems. For me that “how I actually spend my time” chart probably would have a few extra sections in it :) . Unfortunately I couldn’t know for sure because I’ve never taken the time to track what I’m doing minute by minute. It would actually be a pretty interesting experiment.

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Alex September 14, 2011 at 12:50 AM

“It would actually be a pretty interesting experiment.”

For sure – and then we should Skype chat about it for 4 hours!

LMAO – that was the biggest one I should have added to the pie chart – but realistically I think Skype almost gets its own pie!
Good to see you mate, thanks for sharing your thoughts (now go make your pie and show me :) )*

*you dont have to do that now because by default your pie is made of ‘spending time making a pie chart’ LOL

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Norma Rickman September 14, 2011 at 12:40 AM

For me, time management would be much, much easier if the relatives would quit dropping by unannounced. Like my mum, God bless her.

Sample conversation:

“Norma, what are you doing right now?”

“Well actually, Mum, I’m in the middle of a 2500 blog post, I have a new WSO launching in 5 minutes and I have 500 emails to answer.”

“Oh! So in other words, I can count on you to drop everything and help me paint a fence this very minute!”

Arrgghhhh…Keep your great posts coming, Alex.

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Alex September 14, 2011 at 12:46 AM

hahahaaha I totally hear you. Luckily I’m a bloke so my Mum automatically assumes (correctly) that I cannot multitask and generally …. paints her own fence :)

As for the ‘great post’ – you keep coming with comments like that and we got ourselves a deal :)
Good to see you Norma – I’ve actually got a post in the works promoting your new blog and Adsense material – better keep a shuffle on and finish it ;)

See you in the trackbacks soon!

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Peggy Baron September 14, 2011 at 12:43 AM

Great infographics, Alex! It helps to have a visual of what we’re doing, even if it’s more of the second pie.

For me, blogging is a piece of a larger pie, or maybe a smaller pie within a pie? How would you draw that? I give more importance to where I’m making the most money, and that’s with selling my own infoproducts and my PLR store. That’s where I spend the majority of my time. I’ve got it… the graphic could be of me spinning PIE plates of different sizes in the air. :)

I’m in a be more productive mode lately, so thanks for posting on this!
Peggy

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Alex September 21, 2011 at 10:22 PM

Your version scares me LOL
Remember that I am a boy so unlike you girls I cannot multitask

No siree – just one spinning plate at a time for me thank you very much :)

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Rob Cubbon@ Web Designer London September 14, 2011 at 12:43 AM

This is something I really need to get into. I have read David Allen’s book but although it didn’t really grab me totally I think I gained something from it. However, I keep trying.

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Rachel September 14, 2011 at 2:13 AM

Love this. Sounds familiar – especially the check my e-mail for new subscribers, comments on my blog trap: “Yeah, I’ll just check my e-mail quickly, and then get back to work (an hour later and I’ve followed every possible link and “make money quick with this killer cash system” webinar).

My only question is: how is that each and every time I actually believe that it’ll only take so little time? Maybe it’s a form of blogger’s amnesia.

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Alex September 21, 2011 at 10:21 PM

I think I suffer from Bloggers Amnesia then!

Seriously – I need to kill my inbox I think :)

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Sam- Look Like An Athlete September 14, 2011 at 3:13 AM

Time management is a problem for most of us but what I have heard from other major players in online business is to focus on that which brings in the most money. For some of us it may be in a valuable post on our blog, maybe it’s in creating a bonus for our followers. It varies for all of us.

Also I think in that time management process you have to make time for syndicating content somehow. By syndicating content you find that you gain a more loyal following/ tribe.

-Sam

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pete September 14, 2011 at 6:01 AM

This is one of the most crucial and least sexy aspects of this game. I constantly find myself going down rabbit holes where I have to ask myself whether or not I’m doing the right thing.

For example Ive spent far too much time recently looking at WSOs for ways I can better distribute my own content for maximum exposure. Ive come up with plugins for article distribution, pingbacks, link boosting, link indexing, RSS submitting, You Tube ranking, Social Pipes, and SE Nuke.

Ive got to the point that its all working concurrently but feel Ive not put enough into good content as without that there is nothing.

So having read this timely post about time management Im going to avoid looking for new shiny objects for my sites and concentrate on captivating blog posts and videos only.

As always thanks for the great content!

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Alex September 21, 2011 at 10:20 PM

I can totally relate LOL – though I am usually the one buying all the bloody things LOL
Glad you found the right message in the post btw – now go kill it :)

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Jonathan September 14, 2011 at 2:23 PM

I have finish my course in management.. Time management is very huge and critical if you can’t control it in a way of lacking self-motivation… If you are highly motivated of something you may able to control your time and manage it in a way that your happy want you are doing of something…

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rentals in Cannes September 14, 2011 at 7:58 PM

I think no one can decide better about time scheduling.Only you can do according your desire and demands.Make some proper timing for each small task and follow that always.Everything important in life,so you can’t leave a single task.You can set priority for all…

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Jane | Blogging plan September 15, 2011 at 4:11 AM

Having a clear goal and a strict schedule makes blogging easy and at the same time professional (you can make money too). But that’s all ideal and we need to face the fact that some parts of the pie get distorted and the boundaries disappear.

Nevertheless, hard work pays. Smart work makes you professional.

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Alex September 21, 2011 at 10:19 PM

“But that’s all ideal and we need to face the fact that some parts of the pie get distorted and the boundaries disappear. ”

True, and also very well put

Thanks for sharing Jane – you clearly have mastered the art of getting things done ;)

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Karen September 15, 2011 at 6:05 AM

According to your ‘free pie’ (which I enjoyed) I spend way too much time creating content (killer or otherwise) and not enough time distributing it and promoting it. I kind of already knew this, but maybe this will stir me to action. I definitely need that GTD book.

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Alex September 21, 2011 at 10:18 PM

I hope it does ;)

Thanks for commenting and sharing Karen – hopefully you’ll get that GTD book after all ;)

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Lewis LaLanne aka Nerd #2 September 16, 2011 at 6:46 AM

Love your pie chart. Especially how you’ve given the biggest hunks to creation and distribution.

Some might think of distribution as marketing but not creation. Not me. I think of all the activities on the chart as marketing. One of my mentors, marketing legend Jay Abraham, says that marketing is never-ending process of educating people as to why they should do business with you over anyone else.

Epic content can be some of the best marketing material in your arsenal. And it should be. It should be designed with the thought in the mind of, “How do I want people to feel as a result of being exposed to this?” and the feeling I hope you want them to feel is, “Awe. How do I give this person more of my attention and money?”

Once again, love the chart Alex! Looking forward to more of your awesomeness.

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Alex September 21, 2011 at 10:16 PM

Hey Lewis,

Really appreciate the value add here mate – in fact that whole last paragraph is a great way of looking at it – in fact when you phrase it like that you may even sway a few non believers LOL

Think you earned yourself a copy of GTD with that response ;)

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Horoscope gratuit September 17, 2011 at 11:20 PM

Time Management is really important no doubt about it. As a blogger or entrepreneur you must know to get best output by utilizing you limited time only then you can be successful.

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Alex September 21, 2011 at 10:17 PM

That’s the first time a Horoscope has told me something that is both coherent AND tangible… ;)

Too true my star struck friend :)

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WordPress Hosting September 18, 2011 at 11:02 PM

I guess the problem is that a lot of them spend too much time on social media and also blog networking when they should really focus on their consistent content

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susan hamilton October 3, 2011 at 8:42 AM

You have got this locked down to a science. I love your honesty and think many could learn from this. Love the breakdown, very true!

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Dave Doolin February 14, 2012 at 2:45 PM

I’m getting pretty good at the time management part, Alex. Of course, it’s radically cut down on how much I’ve been publishing…

At some point, I probably ought to collect up all of my time management and productivity articles, spread across several blogs, and see what I can do with them. Should be at least a giveaway worth of material, a really good one too.

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tires March 7, 2012 at 11:41 PM

When I do the day’s rundown, I see that I wasted a lot of time that could’ve been put to more productive use, for sure. I like your blogger’s time distribution pie chart. Seems like lately, the social media engagement slice of the pie keeps getting bigger and bigger.

-Jean

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alanc230 April 11, 2012 at 1:53 AM

The internet is a siren crooning, “Come to meeee…..play a few rounds of solitaire…..shop for new shoes……check out Facebook…..read a few blogs…..who wants to spend their time writing?”

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tires June 1, 2012 at 11:29 PM

Hehe, well said. That’s pretty much the way it feels like to me. Just a whole of distractions like Youtube, games and chat just there at my fingertips.

-Jean

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