This is a republished guest post by Brandon Connell from Brandonconnell.com
As you may know, RobsWebTips.com will no longer be a blog on January 1st, 2011, so Brandon’s guest articles on there will be published here.
Let’s face it. Traffic is a necessary ingredient if you ever want to achieve an income online. Without traffic, you can hear crickets in your blog or on your niche sites. You will notice that ‘make money blogging’ niche sites like mine teach you the many ways to drive traffic and keep readers. But what about the big guys that really splash themselves across the world wide web and make those phat incomes?
Well let me tell you…
Droppin’ a Bomb!
There is one method I have used for years to gain top 10 rankings, and it never fails. Can we say “google bomb”? The funny thing is that Google is not as relevant as many people think. They are easily influenced because they allow their algorithm to be susceptable to outside influences. In this case, inbound links. For this reason, I have personally come up with a search engine algorithm and system for changing it that does not allow any outside factors whatsoever. If I ever came out with a search engine, google would be screwed! But alas…
The google bomb gas become famous for that one time when bloggers across the world united to link to President Bush’s website profile with the words “miserable failure”, and it landed him in the #1 spot of natural search results. If that’s not funny enough, just think about how you can use this special power without knowing that many bloggers that can assist you.
A technique I like to use to do the google bomb on stealth mode is to design web templates, or wordpress themes and require an unedited link in the footer with my anchor text in order to use that template or theme for free. This method has gotten me so many backlinks on various websites that I own or manage that it is ridiculous.
If you don’t have the design or technical expertise to design web templates or themes, you can always outsource the work to a pro and have your link placed in the footer credit area. You can use websites like WordPress.org or Open Source Web Design in order to distribute your designs to a mass consumer database.
Where’s my resource?
Another method I have used was to create software or a script that is useful to the audience in my niche. For example, if I wanted to promote a search engine optimization related website, I can develop a script that allows visitors to check their keyword density. The script could also allow them to submit to search engines for free, or generate meta tags, or some other tedious task that makes their life easier.
Creating such useful resources means that those who find them useful will link to them. I remember a company to this day that gave me the idea way back when. That company is “Submit Express” which I am unaffiliated with by the way. They have various free tools and people link to their free tool which means one-way links and traffic. PageRank follows suit and so does social branding and status.
There are other ways to create useful resources. For example creating a forum in a specific niche and building it up so that users feel that they can generate some traffic for themselves by taking part in it. There are some huge influential forums out there now who started as a no-name and become so big that major corporate chains actively advertise with them.
Leverage your distribution…
When I released ebooks for free in pdf format on my blog, I also released them on Amazon for a minimal 99 cents which allowed Kindle users to download it. This had multiple effects. One of those effects was me getting my name and brand in front of readers who have never heard of me before. Another effect was establishing myself further as an expert by having a major brand like Amazon backing my book release.
Think about the ways you can use leverage to drive in traffic and solidify your brand further.
Are you a player in the majors or the minors? Your strategy will determine the answer. There are ways of being a major player without having a major budget. your success fully depends on your ability to be creative and use leverage to achieve your goals.