How To Get Facebook To Help You Build Your Email List.

by Alex on May 20, 2011

WPSubscribers List Building Plugin with Facebook Integration

Holy Crap this thing’s brilliant!

Last week I received a copy of WP Subscribers, a new WordPress plugin designed to help bloggers increase their email subscriber lists -and OMG! I think the game just changed.

OK so I don’t even know what that phrase means, but what I do know is this. The arrival of this plugin is going to put the two biggest selling list building related plugins straight out of business. But more on that in a bit, let’s get straight to the best bit:

(The Best bit is that it’s only $47! - at the moment anyway)

Leveraging Facebook

WPSubscribers plugin integrates with Facebook to build your list

Facebook helping me build my list? I 'Like' that


Probably the best feature of this plugin is the ability to link your autoresponder account with your Facebook account. What this effectively does is create a portal from Facebook to your email list, so that instead of asking readers to give you a name and an email address in order to get your awesome gift and join your list you are simply asking them to ‘Connect’. The Plugin then gets the email address and name from Facebook, adds them to your list and promptly sends them the confirmation and/or thankyou email.

This is an especially awesome feature because it removes the friction that comes with asking a reader for their personal details. Instead it is asking them to connect through a brand they are familar with and a name they trust. What better way to build your email list than with the help of the brand that is Facebook!?!

Converting readers into subscribers is easy when the final hurdle is removed!

Furthermore, you can put this Facebook Connect button anywhere you want, either directly into a post, like so:

Get Instant Access

Or you can also add this button to all of your custom Opt-In boxes, and the control WP Subscribers gives  you over your Opt-In boxes is where the fun really begins…

Put Your Opt-In Box Anywhere!

You’ve already noticed the pop-up window that appeared 20 seconds into this post, and as I stated in the pop up window itself, that particular opt-in box will only ever appear on this post. The highly configurable nature of WP-Subscribers allows you to not only create a variety of different opt-in box designs but to then put those opt-in boxes where you want, including:

  • Permanently across the header (like my ViperChill bar currently is doing)
  • Permanently across the footer (footerbar)
  • Pop-up across the bottom footer
  • Pop-up full screen
  • Exit Pop-Ups (multiple, and full redirect control)
  • In the Sidebar (comes widget enabled)
  • In any post or page you want (and anywhere on that page you want)

Then Control Where and How it Displays.

The Best Part is that not only can you integrate opt-in forms and pop-up windows with complete ease and to any part of your site, you can then control exactly where it will be displayed. With WP Subscribers you can build your pop-up opt-in form and then set it to appear for:

  • The Front Page Only
  • Specific Pages Only
  • One or Multiple Categories
  • After a specific number of pageviews
  • Specific Posts (each post gives you the option to display a number of different Pop-up opt-in forms)

Go to the end of this post to see the in content post opt-in box that I have added. Again I can set this to become my signature on all posts, a specific category – or just this post.

And That’s Just the Beginning…

Get your copy of WP Subscribers Plugin today!

I’m still playing with this plugin and learning about all the cool new features it has, but one of these features, the ability to create a ‘Subscribe on Comments’ checkbox to your comments area also happens to be the main function of one of the best selling list building plugins around – MaxBlogPress’s Subscriber Magnet – which is a great plugin in its own right, but WP-Suscribers offers this as just a mere feature!

There’s other stuff too, like the ability to configure those pop-ups to show another website in them (think of the possibilities there!) or you can set a redirect after commenting – to anywhere. There’s probably a lot more that I missed and even more that I am yet to discover, but in a nutshell…

What do I Personally Like About WPSubscribers Plugin?

  • I like that I finally have control over where I put my opt in forms, and who they are displayed to.
  • I like how much control I actually have, with so many elements!
  • I like that I can do all this without any technical knowledge required.
  • I like that I can build my list with a Facebook Connect button instead of the typical name/email request.
  • I like the user interface and the support provided in the members area (great help when I was setting all this up)

What do I Personally Dislike About WPSubscribers Plugin?

  • The User Interface, although easy to navigate and learn, did take a little getting used to.
  • The HTML codes you need to place the forms in specific places (in posts) are not available where you need them, so you really have to cut and paste your selection into a text file before you start
  • You cannot remove the email/name submit fields from any of the opt in forms except the footer one, meaning if you want to add the Facebook Connect button you are still going to have the name and email fields there*

*On this note, and scoring another point for the ‘what I like about’ camp – I have spoken with the developers about this as I feel it is a serious oversight on there par (it defeats the purpose of the button, that being to remove the friction of asking for personal details). They have taken this on board and feel it is something that needs to be fixed asap. I expect a future update to resolve this issue.

Summary of WPSubscribers WordPress Plugin.

I have seen my fair share of List Building Plugins, and to be honest, the only reason I used them was because it made integrating my Autoresponder with my blog easy. This Plugin is obviously no different in that regard, but where it does stand out is in its ability to connect with Facebook to help you build your list. The ability to add opt in forms to any part of your site and the incredible control you have over each and every element make this plugin well worth the $47 they are asking for it, but to be honest, I am only focusing on the Facebook aspect and the potential this has. For $47 that function alone is a bargain. All the other things are just a bonus as far as I am concerned.

Check out WPSubscribers Now and take your list building to a whole new level!

Get your copy of WP Subscribers Plugin today!

And a look at another custom Opt-in form:

[wps_custom_form id=0]



Brad May 20, 2011 at 2:50 AM

Hi Alex,

Good post on what sounds like a cool plugin. I do have a couple questions though.
1. Does the person know they are getting added to your subscriber list when they use the Facebook connect button? It seems misleading if it’s not stated up front?
2. Is there a better way to ask a user to opt in to your list instead of the pop ups which to me is a poor UX choice. Here is a blog post I wrote about my opinion of those things –

Disclaimer – It contains explicit language and is simply my opinion. It by no means that I don’t respect your site or your writing. I just hate pop ups.

Take care – Thanks!

Alex May 21, 2011 at 2:39 AM

Hey Brad, Fair questions – I was probably not clear in my explanation.
The Facebook button simply replaces the email/name bit, so the message around asking them to click, and the following message thanking them and asking them to confirm via email is all the same, therefore the ethics/morals around it are fine, so long as you are clear on what you are asking them to do (it makes sense in my head, hope it makes sense to you LOL)

I agree that the pop up is annoying, which is why this plugin will allow you to create opt in forms and place them anywhere, whether static on the page, in the sidebar, across the header, in the footer area, whatever.
I’m with you, I hate pop ups too ;) (but with a consistent increase in signups ever since I added mine I can’t stop LOL)

Thanks for your comment/questions Brad.

Brankica May 23, 2011 at 1:30 AM

I started using this plugin the other day and I added a footer option, Brad you can see it on my blog, it is so “soft sell” that only that option makes the plugin awesome, let alone everything else they offer.

Alex May 24, 2011 at 10:31 PM

I do like that footer option Brankica, looks good.

Daniel May 20, 2011 at 5:19 AM

Hi alex,

This plugin looks really kick @$$, I’ll definitely look into purchasing it at some point.

Unfortunately, there’s so much great stuff out there that I’d like to purchase, but right now I’m just trying to stay focused on the basics.

Alex May 24, 2011 at 10:55 PM


You don’t want to buy because you want to focus on the basics? even with the price?!?! ….

no actually, That is the smartest thing I have heard in a while. Nice mate – the KISS method always wins out.

(KISS – Keep It Simple Stupid)

Daniel May 24, 2011 at 11:42 PM

Haha yeah, KISS is usually a smart way to go.

That and I’m still a struggling newbie trying to get started :)

I am in the process of building an Amazon niche site (based on alot of the ideas from the Build. Rank. Profit. course) that I think has the potential to pull in enough money to quit my job.

Arik May 20, 2011 at 5:21 AM

LovE it been looking for this,great looking site!!!

Extreme John May 20, 2011 at 8:05 AM

This is one cool plugin. Nothing can be much better and easier than subscribing through Facebook. Very customer friendly. Thanks for this awesome review. I’ll surely check this one out too! ;)

Alex May 24, 2011 at 10:53 PM

Pleasure John,

Glad you found the review helpful. Have an extremely good day :)

Dennis Edell @ Direct Sales Marketing May 20, 2011 at 9:57 AM

Another one that auto-fills, I love that.

In fact, I think I own this. lol

Alex May 24, 2011 at 10:52 PM

LOL good on ya.

uyeah love the autofill.
You can also set the subscribe on comments box to be checked by default, but that’s just dodgy in my book LOL

Suresh Khanal@Bivori May 20, 2011 at 5:00 PM

List building must be much easier as the customers need to connect through Facebook, they shouldn’t have much problem. Useful plugin for $47!

Alex May 24, 2011 at 10:51 PM

Definitely Suresh.

I still can’t get over the price to be honest!

Dee Ann Rice May 20, 2011 at 11:45 PM


This sounds like a great plugin. I have been looking for a plugin to do several of the things this one does.

Love that it is all in one plugin and is so manageable.

I am definitely going to look into getting it.

Thanks for the review.

Dee Ann Rice

Alex May 24, 2011 at 10:50 PM

Pleasure Dee Ann.

Hope the plugin works out well for you, if you end up getting it that is.
Have a great day

Richard May 21, 2011 at 3:06 PM

Sounds like a really innovative opt in plugin. I really like the idea that they did a facebook connect to make it easier to opt in. That’s really clever.

Alex May 24, 2011 at 10:46 PM

Isn’t it just!

Damnit, why didn’t I think of this first?!

Norbert | GloboTreks May 21, 2011 at 4:32 PM

Thanks for the review. This plugin looks like a good option I could consider on my blog, as I’m looking to increase my subscribers list and even my Facebook “fans”. Like you said, having a recognized and trusted brand like Facebook be part of the subscription process should make list building smoother.

Alex May 24, 2011 at 10:45 PM

Definitely one of those tools I recommend without question.
So many advantages, FB obviously being one of them.

Glad you found the review/plugin useful.

NOW BUY IT (just kidding LOL)

Dev @ WPKube May 21, 2011 at 8:06 PM


Looks awesome plugin. It has so many awesome features and i really like the Facebook integration feature. Will defiantly going to look into getting it.

Thanks for writing this great review, my friend. Have a great weekend.

PS. Why you’re showing 2 pop opt-in forms? may be you should remove Popup Domination plugin?


Alex May 24, 2011 at 10:43 PM

Hey Dev,

I am showing two because I spent so bloody long making PopUp Dom look good that I am too stubborn to redo it all with this new plugin.

Besides, it converts really well, so if it ain’t broke….

Just cause you can tech this shit up in like 5 milliseconds LOL

Allison Duncan May 22, 2011 at 4:17 AM

I’ll admit that I totally agree with @Brad. The fact is that if you use a pop-up I’m more than likely going to stop coming to your [not you specifically but 'your' as in a general 'your'] site.

And I’d be well…ticked is probably a more palatable version of what I’d like to say…. off if I found out that my email was going on someone’s list when I was simply connecting to put them in my Professional Contacts list on Facebook. Not cool.

Anyway, them’s the facts in a lot of cases with people I’ve discussed these types of strategies with.

Allison Duncan

Alex May 24, 2011 at 10:40 PM

Hey Allison.

Totally agree with your sentiments, which is why this plugin is NOT like that at all.
This whole thing is getting a bad wrap in my opinion and its because people assume you would use the FB button to deceive people.

Did the email/name submit form get the same response when it was introduced? Because that is also misleading, and the only thing that makes it clear is the message around it. This applies to the FB button too and it really comes down to the integrity of the plugin owner more than anything. But that is always the case, with every facet of email marketing.

ALso, when you click the connect button you get a message advising that you will be sent a confirmation message, so the process is EXACTLY like the email/name submit, it is just that the form has been changed to a FaceBook Button.

Hope this clarifies a few things…. for everyone!

Brandon@Make Money Blogging May 22, 2011 at 8:11 AM

Finally a review I like ;) . This looks like it actually might be good. I shall think about it.

Alex May 24, 2011 at 10:37 PM


Think about it?!?! Think about it.?

I’ll give you ‘think about it’…..

Joomla Design May 23, 2011 at 9:34 PM

Great! I would say it can turn out most effective plug-in to be used. I will defiantly consider if I can make use of it.

Alex May 24, 2011 at 10:28 PM

I love that you will defiantly consider it. Definitely a typo that worked! :)

Hope you enjoy using the plugin, I know I am.

steve May 24, 2011 at 1:49 AM

The featured plug ins are really interesting. But still before adding the people who will used the plug ins it is important to post comprehensive guidelines about adding them to your site. By means of it, they are well inform and encourage their friends to be a member with them.

Alex May 24, 2011 at 10:27 PM

Exactly right Steve.

Like the email/name request that we all know so well, it is all about how you market it. It comes down to the integrity of the plugin owner, nothing more – nothing less.

Thanks for your comments mate, have a great day.

John@Lenovo X1 May 24, 2011 at 6:14 AM

Great article.
I will use this plugin the other day, great looking site.

Alex May 24, 2011 at 10:26 PM

Woah, that’s like MC Escher of grammar LOL.
I am glad you enjoyed the post that you will read the other day ;)

Thanks for the comments and feedback on the site, I appreciate you taking the time to say so.

Adrienne May 24, 2011 at 8:01 AM

I’ve been hearing a lot of things about this plug-in lately Alex so thanks for going into more detail about what all it does. Now this sounds intriguing.

I was afraid when I first heard about it that it would be rather deceiving with getting people on your list that didn’t really realize that’s what they were doing. I hate that!!! I want them on my list because they want on it.

So, I guess I have a decision to make then don’t I!!! Thanks a ton for sharing this with us.


Alex May 24, 2011 at 10:24 PM

My pleasure Adrienne,

I think the FB integration is being made a bigger deal than it is. Maybe this same sort of deal was made when the idea of asking for a name and email address came outtoo? It really all comes down to the integrity of the user. Nothing more, nothing less,

Gret plugin though yeah!

Ana | Increase Website Traffic May 27, 2011 at 2:09 AM

Quick question, Ales – any idea why your in-post FB button is not working? I thought it was supposed to be live, yet when I click on it, it just redirects me back to your post.

Thanks! Trying to figure it out myself right now….

Alex May 28, 2011 at 10:20 PM


Obviously that answers your question. (just checking it now)

It is working ok for me. It asks to connect to my facebook account and then it gives me the message I drafted. (Now I have to unsubscribe from my own list LOL)
Still not working for you?

Ana | Increase Website Traffic May 29, 2011 at 12:47 AM

Can’t believe I mistyped your name, Alex – sloppy fingers. :)

I tried to click on it again and nothing happens. Maybe it’s because I am already “connected” to you in every possible way – through FB and your list.

You know that WPSubscribers setting where they ask you to add something if you want your followers who are already connected to you to see in case they click the connect button? That’s probably what it is. You left it blank, so it’s just keeps on the same page without giving me a “already subscribed” message of sorts. :)

Just a guess…

Melanie May 28, 2011 at 3:29 AM

Hi Alex, get an email addres after to get a “connect” on Facebook it’s a very smart idea. I really like this plugin.

Global architects June 7, 2011 at 2:17 PM

By Run a Contest for Fans-Only method we can serve the double purpose of getting people to “Like” our Facebook page, and getting people to join our email list. Thanks for sharing.

susan hamilton June 9, 2011 at 3:44 AM

Facebook is a great way to get out there and get more people to add to your list. But it is still tricky to it right. I have seen how some go in the complete wrong direction with this, and it killed them.

architects July 7, 2011 at 6:21 PM

Decent daily budget that would get results or will give me an overview of what’s working and what’s not.How much marketing budget should I spend on a facebook campaign? Thanks

Best Deals On Satellite TV July 30, 2011 at 8:57 AM

So where did your optin forms and your facebook connect buttons go? It looks like you are no longer using this Plugin? Are you still using it? This plugin looks pretty slick and I was contemplating on getting it so I am just curious where your optin forms are now in the post?

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