G’day and welcome to the first ever guest post on Alexwhalley.com! I was lucky enough to meet Brandon Connell through the blogosphere recently and am constantly impressed with his drive, his passion to help others, and of course the amazing amount of awesome content that he consistently puts out there.(he’s obviously not busy enough if he has time to share his top content with me and my readers) But seriously, it is with great pleasure that I introduce Brandon Connell. Brandon’s blog is located @ http://www.brandonconnell.com where he teaches you how to make money blogging. Enjoy!
I often write about how to make money blogging, and I rarely get to write about how I got into blogging in the first place. So how did I start blogging? I did it for my business. I run a web design and seo company, and I designed a custom WordPress theme to match my website.
Now the question you have to ask yourself as a business owner is whether you need a blog or not. In simple terms I would answer you with some questions. Such as…
- – Do you intend to increase the traffic to your website?
- – Do you intend to make additional revenue through ad sales?
- – Do you want public interaction with your company?
- – Do you plan on getting modern or lagging behind?
Each question can easily be answered by you if you understood the facts behind blogging.
If you intend to increase your web traffic, then blogging is a major solution. The search engine friendly properties of blogs alone is worth the effort. It is a well known fact that blogs that are updated regularly get top 10 rankings in Google and other search engines. Add on top of that the ability to connect your blog with various social networks and social bookmarking networks out there, and you have yourself a traffic magnet.
When I installed WordPress on my web design and seo company website, and I started blogging, I noticed a huge increase in search engine traffic for keyphrases I never intended to rank for. I also noticed referral traffic from sites like Digg and StumbleUpon among others. There are millions of people out there looking for something, and by blogging about it, you will help them find you instead of someone else. Once you have the eyes on your blog, you can direct them to whatever product or service you have to offer. Just imagine how great it would be to have a viral free marketing system like this in place!
If you want to make an additional income for your company, you would benefit from your blog by having direct ad sales available for purchase. There are lots of advertisers out there looking for a popular blog or website that’s relevant to their offer to place their brand on. By having a blog setup, and posting regularly, you can make an extra $50 per ad slot or more.
Blog advertising is a growing trend as blogging replaces traditional media in the 21st century. We are seeing newspapers die, and they will be replaced by iPads and other smart devices that are heavily designed to work in unison with current technologies like blog media, video, and audio.
Another money-attracting feature of blogs is your ability to setup a newsletter and market to your subscribers. You can promote your offers, and at the same time sell ad space within your newsletters. The possibilities are truly endless for monetizing your company blog.
Are you looking to interact with your customers? Ummm… hello! Blogs are great for that. They have this wonderful feature called “comments” which allows a reader to respond to your blog posts. Actually, I am hoping you leave one of those comments right here.
The cool thing about the interaction is that if a customer feels comfortable with leaving a comment on your blog, it means that you have that customer engaged. That customer is likely going to be one of your best customers because they know that they can visit your blog and actually be heard by you. They will feel even better if you respond to them publicly with a reply to their comment. This kind of interaction is healthy for your business and you can learn a lot about what your customers like and dislike.
Blogging is modern. Newspapers havn’t quite figured this out yet or they would have invented the iPad before Apple did. I have been dreaming of carrying a mobile newspaper with me for years. One that updates in real-time, and saves trees! Blogs are the most modern thing you can have online in 2010. If you don’t have one, chances are you are very elderly. If your business doesn’t have one, chances are it is suffering in one way or another.
Are you ready to decide on whether or not your business deserves to succeed?
Sign up for my free newsletter at http://www.brandonconnell.com/about-me/free-newsletter/ (I promise your privacy is important to me).