How To Hack Your Own Blog Without Anyone Noticing.

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Welcome to the Best Bloggers are Natural Hackers BlogStars Series!

In this series you’ll discover how to use your hacking abilities (creative ideas) to innovate and create unique features and posts for your blog, thus building trust, cementing your message – and gaining more readers in the process. (well at least not losing them!)

Before I begin let me ask that you go and read Kiesha’s opening post in the series 7 Signs You’re Hacker and How it Can Help Your Blog because not only is it brilliant, it also sets the tone beautifully and gives a whole new meaning to the word ‘Hacker’.

‘Ever used a butter knife to tighten a screw?’ indeed…

Welcome back, I hope you enjoyed the read, and more importantly, now have a better understanding of what we are talking about when we say Hacker. I particularly enjoyed that post, mainly because it got me thinking about how much I was a Hacker, that was until I realised that they were not my memories, but episodes of Macgyver – man that guy was a major Hacker! Still, I do have my moments. I once fixed an iPod with a filing cabinet – true story.

Anyway…

So Kiesha gives us some signs you might be already thinking outside the square a little ,but more importantly she gives us 7 ways to incorporate this into our blogging . So now it is my turn, and today I want to share how I think I am thinking outside the square a little with my own blogging.

What the Hack am I Talking About Now?

Late last year I started my own SEO Company called BuRP! Consulting, and although I only have one client at this point (two if you count my Mum) it is something that I plan on building up throughout the course of 2011.
Now – I have this Blog that is already well established but it is branded under my own name. I need to find a way to leverage this self branded blog against a new business that does not bare this brand. How about a rebrand, but without losing the name I already have. Let’s incorporate a new logo with my initials and create a Tagline of

‘Teaching You How To Build, Rank & Profit From Niche Sites’

A New Look, Same Direction

BuRP! as a name came about for two reasons, 1:) the catch phrase, or tagline that goes with it is ‘SEO Without the Hiccups’and THAT is just too good to pass up in my pun oriented brain, and 2:) BuRP is actually an acronym for, yep that’s right:

• Build
• Rank
• Profit

Now my new look blog is helping to echo the message of BuRP! Consulting – “SEO Without The Hiccups” without any of my current readers even noticing. Since they are not my target audience (well I figure you know what you have to do or you are picking it up quite quickly – but of course if you need my services… )there is no point suddenly bombarding them (you) with sales pitches and sudden changes of direction and message.
Now I can continue to focus on Niche Site Marketing as I have done previously and at the same time slowly go through the process of incorporating the BuRP! Message across both sites.

There is still a lot of changes due to take place on this blog, narrowing down the focus even harder and instilling that Build, Rank, Profit Message even more – but for now the new changes are sufficient.

What’s so ‘Hacker’ About That?

The Hacker, according to the new definition is: a person who adds his or her own special tweaks to an object, often using it far beyond what it was originally intended to do and I think that I am using my blog for reasons that differ greatly from what I originally intended. More importantly,  the new purpose for the blog and direction it is taking is perfectly in-line with where it was heading before, and THAT I think is what is paramount to keeping your readers and your online presence intact.

I reckon that’s pretty Hacky, not that that is a word – but I do love what Kiesha has done with this word, because considering that anything technical usually has me either crying in a corner or banging my head against the fridge repeatedly it’s nice to be consider myself a Hacker, even if it is only for a post.

So What’s The Lesson Here?

What Can You Garner from this post? What’s the point apart from a blatant promotion of my new company? Well, well – umm, well if you look at, OK so there is that – hang on a second, someone’s at the door.

Stay tuned for the Next Post in the Series from Hector Cuevas, Scheduled for the 17th January 2011, and then don’t even think about going anywhere – because the Awesome Ana Hoffman will be finishing the Blogstars Series on the 20th January. But enough about them, what about you?

·    How are you using your Blog differently to how you originally intended?
·    How can you apply this new Hacker Principle to your own Blogging efforts?

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Tagged as: burp consulting, hacker, new direction, rebrand