create a successful blog with keyword optimization

Creating A Successful Blog Requires Creative Keyword Usage

by Alex on August 1, 2010

This is a Guest post from the Blog Angel Joella Molson. Also known as Blog Angel, Joella is entrusted with caring for and maintaining Blogs With Wings. You can read the full Bio after this post but I just wanted to introduce a great blogger and an even better article. I really enjoyed reading this post and I know that you will too, Joella – over to you :)

Many bloggers I know, can’t be bothered using keywords because they believe they are artificial and alien to the writing process. This is a very specific kind of blog writer’s block. It’s a mindset that may be preventing you from creating a successful blog.

For some bloggers, keywords mean nothing when planning how to have a successful blog.

The argument usually goes something like this: “I’m writing my blog for real people. Search engines are just software robots. Catering to them makes my writing seem artificial and interferes with the natural flow of my words. People won’t read my posts because my writing doesn’t seem natural.”

You will never join the ranks of successful blogs so long as you hang on to this archaic attitude.

It’s time to just get over it! And get over it now. You want to know how to have a successful blog, right? Simple answer: your blog has to be seen by as many of the right people as possible. Don’t you agree?

You have something to say that a specific audience is hungry to hear. Your goal is to give that audience as many ways as possible to find your blog. Then once they find you they can become a part of your avid reader base.

So where do these readers, so crucial to creating a successful blog hang out?

  • Other blogs in your niche? Guest posting is a good idea.
  • On social networking sites? Then you should be visible and active on the key sites
  • Commenting on related blogs? Join them and leave good comments that will lead back to your blog.
  • Social bookmarking sites? Bookmark your best posts.

These are all excellent activities practiced by anyone truly serious about how to have a successful blog. And I’m sure you can think of more. But are they really enough? I say no. You can do all those things and still not win at creating a successful blog. Why is that?

Because the other place your readers are spending their time is on search engines.

When I need specific information, or I want to be entertained, when I’m hunting for an image, a tutorial and many other things. I turn to the search engines. Don’t you? You probably do and so do legions of your potential readers.

Owners of successful blogs know that getting their blogs onto the front page of Google, or any other search engine isn’t likely to happen without good keyword usage. Keywords are an important key to having a successful blog.

People search using specific terms and phrases. The search engines try to accommodate the users’ desires to find what they are looking for. Creating a successful blog requires that you understand and embrace the idea that keywords are a natural way to connect to people who would benefit from reading your blog.

Using keywords is natural for millions of search engine users.

Repeat after me: “Keywords aren’t unnatural”. They will help, not hinder you in the pursuit of a succesful blog. Creating a successful blog naturally involves effective keyword use. Keywords challenge you to be even more creative in your blog post writing. They encourage you to raise the bar when it comes to finding new ways for how to have a successful blog.

Incorporating keywords can and should become a natural component of your blog writing style.

The authors of successful blogs know the value of keywords and use them everywhere in their writing. They manage to do this without their writing seeming stilted or artificial. They have taken the time to learn how to find, use and incorporate keywords into their writing.

Resistance is futile.

Assimilate keyword usage as part of how to have a successful blog.
If you are serious about creating a successful blog, then you need to learn a new writing skill. One that involves getting to know all about good keyword practices in blog post writing. How do you do that? Try a search engine, type in a few keywords and you’ll find all the information you could ever want. After all it’s a natural response to finding what you want online. Isn’t it?

But before you do that, take some time to explore the site here at Alex’s blog. He’s got great advice on how and why to use keywords and keyword phrases when creating a successful blog. And he can recommend some excellent keyword tools that will help you on your way to blog success.

create a successful blog with Joella MolsonJoella Molson, also known as Blog Angel, is entrusted with caring for and maintaining Blogs With Wings. It’s a blog dedicated to helping bloggers everywhere with creating their own successful blogs. She is determined to help you find out how to have a successful blog, no matter what your blogging goals are. So, stop by for a visit today or find her on Twitter.


Murlu August 2, 2010 at 1:45 AM

A lot of it comes to compromises because if you can’t capture the front page than your content won’t be read by people. This doesn’t mean that you have to give up all value in place of keywords/SEO but promotion and ranking is equally important as great content.

Blog Angel a.k.a. Joella August 2, 2010 at 9:39 AM

Nobody should have to give up anything for keywords and keyword phrases. With a little careful thought and planning they can be included without compromising the quality or the essence of your meaning. It takes practice and it takes a little time to educate yourself on how to use keywords properly, but it can be done.

Dev - August 2, 2010 at 3:08 AM

Hey Angel,

Glad to see you here :) . Really awesome post as usual. You’ve made some great points.
I’m totally agree with you. Guest posting, blog commenting & forum posting are not enough.
Search Engine Traffic is the most important traffic.

Thanks for sharing this great Post Joella.


Blog Angel a.k.a. Joella August 2, 2010 at 9:40 AM

Search engine traffic is definitely up there when it comes to importance. And more bloggers need to realize this if they are going to win a place in the search engines. Great content deserves to be shown off at it’s best in all venues possible.

Sally August 2, 2010 at 7:27 AM

Hey Joella aka Angel,

Lovely to see you here, my two fav people!

I do try with keyword research, but it doesn’t excite me or fill me with passion, so I know I probably don’t do it as best I could.

I just hate the feeling of having to use certain words throughout my posts, I feel sometimes the writing does not flow properly and the keywords stick out like a sore thumb at times.

Never mind, I am sure I can plead with Alex for a copy of his ebook when it is released and that shall help me.

Really great post, I actually read all of it, no speed reading at all.

Speak to you soon, Sally :)

Blog Angel a.k.a. Joella August 2, 2010 at 9:43 AM

You are a doll Sally. Good to keep running into you “everywhrere”, lol.

I’m glad you didn’t speed through the post. Maybe it was better than I thought it was. :)

If you practice using keywords on a regular basis it becomes second nature and as you get better at using them, they will blend in easily. You only need between 3% and 5% saturation to be effective.

It can be done with practice and the right tools. I’m sure Alex will point you in the right direction!

Louis August 2, 2010 at 8:40 AM

Hi Angel,

Some great tips given to the avid keyword blogger. Once of the reason I visit Alex’s blog is because we are more or less in the same arena.

Keyword research is at times taken wrongly by so many people. But I think this post should help more people to appreciate its importance.

Well done.


Alex August 2, 2010 at 10:22 PM

Hy Louis,

Thanks for your awesome value add as always, Isn’t this post awesome mate?!? Really well constructed and Jo really covered some good aspects here. I was stoked when she sent it through.

Blog Angel a.k.a. Joella August 2, 2010 at 9:46 AM

Hi Louis,

That is indeed the spirit of this post. To help get people over any roadblocks they have set up when it comes to using keywords. Once we get our heads wrapped around the idea that the search engines play a key role in reaching our potential readers, keywords are a natural element to add to any good post.

Thanks for backing me up on this. It can be hard to explain it to some people. But I hope we can get them past their misconceptions.

Louis August 2, 2010 at 11:20 PM

No problem Joella.

Alex August 2, 2010 at 11:16 PM

Can I just tell you again how much I loved reading this post Jo!

I am a tad jealous because you have managed to cover a subject dear to my heart, do it really well, AND still find time to include so much more about, including that awesome mega quick summary about how to get traffic. I think you have managed to highlight the obviousness that search numbers can do for your blog in a way that I have failed to do so far.
Really awesome post girl!!

Blog Angel a.k.a. Joella August 3, 2010 at 12:26 AM

Thank you for your enthusiastic words Alex. I’m so thrilled that you enjoyed the post. It’s probably such a good piece because of the passion I have for this particular topic.

I may blog about a wide range of blogging topics and I may not be blogging from a business model, but I do believe that a successful blog almost always does certain things well.

It doesn’t matter why a person blogs, whether a hobby, a business, a cause or something else. The bottom line is to reach your audience. It’s all about the readers. Keyword optimization should be considered as necessary as good grammar if bloggers are serious about success. It’s a skill anybody can learn. And practice will make seem more and more a natural part of the writing process.

And yet so many bloggers tell me they won’t use them because they feel it will compromise their journalistic or artistic process. That is just plain and simple an attitude problem. If they don’t get over it they’re blogs won’t have the audience they deserve. And that’s a shame.

Louis August 2, 2010 at 11:27 PM

Actually with the 100 example, you make up for this by mentioning that you also can melt traffic for the top level seed without the buy. So apologies there.


Richard Scott August 3, 2010 at 12:29 AM

You’re right. Keywords should be natural. If you’re in any kind of a niche, keywords just happen. I mean, you are talking about your topic, there’s no way around it. Can you image how difficult it would be to talk about Diamonds without actually saying the word Diamond? lol Sounds kind of funny. That’s what I love about being in a niche… Everything you say is directly related. :)

Blog Angel a.k.a. Joella August 3, 2010 at 3:00 AM

Excellent point Richard.

The tighter your niche, the more natural it is to use keywords.

But even in a niche that has a wider scope , bloggers can and should keyword optimize on an article by article basis. After all the article has a main topic so again, this should only be natural.

Brandon Connell August 3, 2010 at 1:38 AM

As an seo professional with over a decade of experience, I can tell you that even those who do not purposely insert keywords still benefit from them. Basically, every word in your article is a potential keyword and you may end up ranked high for something you didn’t intend. That’s why it’s important to check your referring keywords in your statistics.

Blog Angel a.k.a. Joella August 3, 2010 at 3:04 AM


Now this is an area where I need to focus more. I should spend more time checking my referring keywords in in my statistics. Optimizing isn’t enough, I mean really, I need to know what’s working, don’t I?

Dave Doolin August 3, 2010 at 10:38 AM

This is an excellent article, and one more bloggers should pay heed to.

Requiring keywords is a really hard case to make for some writer’s and artists, and truth be told, keywords-as-we-know-and-love just don’t fit exactly right.

I’m a big of using tags as metadata to describe the semantic content of an article that has keywords handicaps. For example, I’m currently writing anywhere from 2-5 articles per day that are between 100 and 200 words in length.

It turns out to be fairly difficult figure out just exactly what you want to use for keywords in articles that short.

A friend of mine writes free verse. Keywords? We haven’t figured it out.

You know, the real opportunity is moving past classical SEO into figuring out what people are actually looking for. SEO and keywords are simply a proxy for that, and were never intended to be more. It’s funny how a whole industry has erupted around this concept!

Dave Doolin August 3, 2010 at 10:43 AM

Case in point: assume this were a blog post (it is, on Posterous). What would be good keywords?

I am *super* serious about this, because if I can learn how to nail keywords in 150 word posts, it can’t do anything but help.

Who’s game?

Marc August 3, 2010 at 11:21 AM

Hi Alex,

Yesh – been trying to get you a few times now – via your contact us form – sending about 4 e-mails but no reply. This is the last attempt. If you don’t get this then I assume you don’t want communication.


Marc :)

Alex August 3, 2010 at 8:17 PM

Woah! Hey mate, all good, just replied to your email, don’t know what is happening with the contact form, I think it doesn’t like your email. anyway, all sorted now

Ana | Blog Traffic Generation August 4, 2010 at 12:30 AM

One important thing I wanted to add to your already great post, Joella, is LEVERAGE.

Commenting, forum posting, etc. are only as good as you continue doing it.

On the other hand, once you achieve SE rankings it’s very easy to maintain it and you will reap the benefits for a long time to come.

Thanks, Joella!

Ana Hoffman

PS I actually happened to mention one of your older posts in my CommentLuv linked post! :)

Shnapi August 5, 2010 at 9:32 PM

I would like to exchange links with your site
Is this possible?

Laura August 10, 2010 at 5:09 AM

Definitely agree. Keywords can really boost your search engine rankings, and make sure you’re reaching the crowd that you want to.
Another good tip is blog commenting or just building relationships with bloggers in the same niche. That’s how I found this blog, and how I will continue to find blogs I am interested in. Definitely give these tips a good look!

Michele August 16, 2010 at 12:15 AM

Great post Joella. You touched on a subject so that’s so important to your website if you want to rank well in search engines. Unfortunately, if you are in a competitive market, it’s a bit more difficult to rank well for target keywords but every bit helps. This is when guest blogging, commenting and article marketing come in to really assist, for lack of a better word, you in your efforts.

I usually start with my keywords in my title and then take it from there…write my article as usual and then go back and see if I’ve optimized for my target keyword. That way it flows as naturally as possible.

Also, I saw Louis talking about analytics…this is a very good point. Lately, I’ve been tracking my highest view pages and tweeking them for target keywords to see if they would rank better. It all helps right?

Thanks again for the post!

Alex August 16, 2010 at 2:17 PM

Exactly right Michele, it all adds up in the long run.
Thanks for your comments, I concur and think Joella did an awesome job with this article.

Contact Form August 24, 2010 at 7:29 AM

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained!

- John

Alex August 24, 2010 at 2:18 PM

That’s the best ‘generic’ comment I have ever seen John. I’ll pay that :)

Brandon Connell August 24, 2010 at 2:22 PM

LOL!! Man, that is funny. Made me almost piss on myself. Knock that off, I just got out the shower. It was good enough spam to approve though..

peter davies July 21, 2011 at 6:24 AM

A good message there Joella. I have tried the trick of stuffing kewords into pages without too much content on niche sites – since panda it doesn’t work from a Google point of view.

There is definately an art to getting the keywords you are targetting in the right places without devaluing the quality of the content. In a long article I would say that its easy – in a short page with less content its a whole lot more difficult.

I am in the process of adding to my ‘conduit pages’ of a couple of niche sites so as to enable the KWs to blend in better.

Take Care


Nate September 22, 2011 at 6:52 AM

Just finished revamping my blog and inserting key words. Thanks for the insight. Im just starting my blog and learning the ropes!!

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