This is a highly ambiguous question as the way a site is monetized and the product/service being promoted should really dictate what goes where.
That being said, no site is ever setup perfectly the first time and it is always a case of testing and tweaking different layouts, different add positions and also different colour schemes to see which converts the best.
BUT… I will now contradict myself and go through what I feel are ALWAYS important elements that should be considered.
The customer is always right (and a little bit stupid)
Before you start worrying about colour schemes and layouts it is important to think about the potential customer (the visitor) as it is by getting into their shoes that you will best be able to create a site that works.
Although we will never freely admit this to our visitor the fact remains that most web surfers and potential shoppers are a little bit stupid. Maybe that’s not the best way to put it but consider this:
How often have you arrived at a site, whether through a search or a link and have had no idea what the website is offering or where the product you are searching for is? I bet the answer is: A LOT.
If you can create a site that holds the visitors hand and shows them EXACTLY what they are looking for then you are well on your way to building a successful niche website.
You already know how the visitor got there (through a specific keyword) so make sure you do your homework and have a site that not only shows them the product/service in question but also gives them other options that you know (through diligent research and homework) other things they might like to know and/or other products they might be interested in.
The advantage of doing this is twofold:
1. You get a site that converts better and
2. You start to build a sense of authority in your site – therefore gaining a sense of trust in your potential buyer.
Think about it – if you come across a site that not only provides you with exactly what you were looking for but also answers related questions that you probably hadn’t even thought about asking – do you instantly give that site a little more credit? I know you said yes because it’s psychological – and it works!
The importance of aesthetics. (colour/layout etc)
I won’t spend too long on this but I felt it important to highlight.
If your site is hard to read, the colours too loud and/or there is too much (or too little!) going on then chances are you will lose visitors before they even get a chance to see how much information you provide. I don’t care if pink is your favourite colour – if there is too much of it then you will NOT CONVERT.
Check your ego and your own prefences at the door people – aesthetics is HIGHLY important.
That was Just a Teaser Actually…
The information provided above was part of a Webinar I conducted a few months back.
The transcript of said webinar was emailed to my list last week but I have since decided to make it available to all my readers (and those who have signed up since)
I was going to charge for the transcript but have decided against this, instead using my Tweet to Download plugin to at least get some Social Love in return for the information.
The Webinar Transcript not only gives you 5 actual sites that you can view as examples but also aims to answer the following questions for you:
- How to automate/outsource as much of the initial process as possible – and why I don’t actually promote doing this
- How to use PLR effectively – and why it can actually be extremely effective when done right
- Authority sites vs. smaller more longtail keyword defined sites: Advantages and Disadvantages – and what’s the best way to monetize them?
- Points on how the initial keyword research play such a crucial role in helping you build your sites framework
- Autoblogging vs. manual content creation – and how I actually use both methods in tandem. (Advantages and Disadvantages)
- How to make money from other sources without losing Amazon sales
I hope that you find value in the following PDF and that you use the powers it gives you for good instead of evil
Thanks, and I hope 2012 is your year to Build Rank and Profit.