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8 Free SEO Tools that Make Link Building Faster Easier & Fun | Search Engine Marketing Tactics and SEO Tips

8 Completely Free Tools That Will Catapult Your Link Building Efforts

by Alex on May 1, 2011

totally free services to help you with your SEO and Link building

I recently found the most incredible service to help me automate the mundanely exciting task of pinging backlinks, and like many of the tools and services I use in my Link Building campaigns, it is completely free.

This got me thinking about ALL the free tools/services/sites/resources that I use when I am building backlinks or doing SEO related tasks, and I realised there are quite a few. Here are 7 of my favourites, in an order that is logical to the process* you might follow when optimizing a site.
*Now THAT statement was an Oxymoron if ever I saw one

8 (and a bit) Free SEO Services that make Link Building Faster, Easier and Way More Fun

1: Conducting a Customer Survey

Surveys keep you in touch with your customers. The most important aspect of SEO is the keyword selection you begin with. Of course these are just words and very short phrases here, hardly much help when trying to create content (the most important aspect of any well optimized page). Wouldn’t it be nice if you could find out what the customers are really asking, because then you could really come up with good content.

If you are offline and you need to know this then you conduct a survey. If you are online then you simply head to the Wordtracker Labs Keyword question tool , type in your keyphrase and voila -an instant list of content ideas and article titles.

2: Researching your Keywords.

Google Adwords are still the best free tool to research your keywordsAlthough I use and thoroughly recommend Market Samurai as the primary Keyword, Competition & Rank Tracking Tool, it is not free. The Google Keyword Research Tool however, is. It is also the tool I still rely on almost everyday – so to not include it here would be criminal.

Nearly all Keyword Research tools collect their data from Google so why not get that information straight from the horse’s mouth. I’m not going to start a how to guide on using this tool but here is one quick tip: Always use EXACT MATCH for the search results as only then will you get a true representation of how many people are searching for that keyword phrase.

3: What’s the Competition Up to?

best free tool to spy on your SEO CompetitionThere are hundreds of tools and services that will tell you everything you need to know about your competition, but when it comes to Free there really is not too much to choose from. Yahoo site explorer has even gone downhill lately, so unless you have Market Samurai or an equivalent tool what are you supposed to do?

You are supposed to go to OpenSiteExplorer.org because they are definitely a must have when it comes to kick ass SEO tools that are free.

Open Site Explorer will give you information regarding how many incoming links a page has, how many domains are linking in, the distribution of the keywords throughout those links -and much more!
Incredibly detailed and useful information, especially considering that it’s free. (You will need to register free with SEOMOZ if you want to run more than 3 queries in a day)

Research and directly compare your backlinks with competitors’ for intelligent and targeted link building. Identify your top pages and analyze anchor text.

*UPDATE- Check out a new Tool (not Free though) to Track Your Competition and my thoughts on it: My Backlink Profit Monster Review

4: Tracking How You Rank in the Search Engines.

track your keyword rank in the serps with sescout free toolTracking Your Rank is probably the single most important thing you can do when building backlinks. Not doing so would be like driving blind and completely defeats the purpose of building links in the first place. As such there are a lot of different tools and services that you can use to track your rank, but being free – none are particularly good, except this one:

SEScout.com is a web based rank tracking service that provide a range of packages, all the way up to $100 a month which allows almost unlimited keyword tracking on unlimited domains. They also offer a free plan that gives you the ability to track up to 10 Keywords on 10 Different Domains, more than enough to start off.

Create a free account at SEScout and start tracking your rankings today!

5: Verifying a Backlink

free tool to find broken backlinks. Best link checker serviceTired of Manually Checking 100’s of pages to Verify your Backlinks? We have all been there, you pay for a Backlinking Service and get a report with Thousands of URL’s. Let me guess, you manually check a random sample of 20 URL’s or so and leave it at that and assume you got what you paid for. Now you don’t even have to check the 20.

The Free Backlink Checker from Scrapebox is a downloadable file (no opt in required) that will manually check each and every link to make sure it is pointing back to your site.

6: Pinging Starting to Pong?

is pinging your backlinks starting to get up your nose?An important (and mind numbingly boring) part of link building is pinging the newly created link. A ping is basically a way of telling the search engines that you are there. We use it on our blog to tell Google we have a new post, and we do it to our backlinks so that Google knows they are there, crawls them and then (hopefully) indexes them.

I have always utilised the services of Pingomatic.com – a completely free site that allows you to ping your desired URL and Keyword/Title to all the major pinging services (the sites that then yell at the search engines to come take a look) and this is great when you only have one link that you wish to ping. But when you are building links in chunks of 100, 200 even 1000 at a time then there is no way you are going to spend all day cutting and pasting links into pingomatic.

This is why you need to check out Pingfarm.com

Pingfarm is exactly like pingomatic except you can add as many links (URLs) as you like at once. You can even import a list from a text file (why you wouldn’t just cut and paste though?) and then once you have your list you enter your Keywords/Title and hit ‘Submit’ BRILLIANT! (and way better than Farmville)

7. Finding Sites to Drop a Link (Comment) on.

Finding relevant sites to comment on is easy with this free toolThis isn’t like your every day blog hopping where commenting on other blogs and building relationships with like minded individuals is an integral part of the process. This is niche marketing, and it’s ug – ly.

Sure I can go to Google and type in a bunch of various search strings to find a ‘KeywordLuv enabled blog on Cordless Drills or an edu or gov link in the DIY niche – but that just takes time and to be honest, I can’t remember the right search string half the time anyway. Luckily I don’t have to though πŸ™‚

DropMyLink.com is a brilliant site that asks you to add your keyword of choice and then select from a drop down list what you want to look for. It’s basically a site that gives the Google Search String a WYSIWYG interface. Easy to use – and it works like a charm.

A Brand new tool which I have been using with great effect to find relevant blogs to comment on is LinxBot. Check it out for yourself – it is probably the best and most straight forward tool at finding places to leave a comment.

8. Finding Sites to Exchange Links With.

best free resource for finding link exchange partnersWhether or not you think that this is an effective method of building backlinks is up to you,(and quite frankly, hardly relevant to this post) but if you are interested in exchanging Links with other relevant sites then LinkMarket.net is the place to be.

Link Market is a completely free service that allows you to search for relevant sites to exchange links on. With over 160,000 link partners (registered users) and almost 6 and half million links exchanged to date it is the no. 1 resource/service for anyone looking to build relevant backlinks through link exchanges.

Other Free Tools and Resources to Help you ‘SEO’.

  • Want to Get indexed in hours instead of days?
    Submit your site to Google and give them a little nudge in the right direction πŸ™‚
  • Want to Search Google yet but keep getting your own country results by default?
    Go to Google.com/ncr where the NCR stands for No Country Redirect, and get the true results straight from the mother ship.(Great way to see if you are really on page one yet)
  • Want Instant information pertaining to rank, metrics, links and authority on any given web page?
    Download the best Mozilla or Chrome extension for SEO – SEOQuake
  • Want to Know which link are do follow and which ones are not?
    Download the SEOMoz Toolbar and get your no follow links highlighted, your link metrics displayed and much much more.
  • SEOMOZ make more than just the Toolbar and Open Site Explorer
    Check out their list of available tools here (you will need to be registered – again this is free)

Please enjoy these completely free tools and resources and be sure to share this post so that as many people as possible can learn about them too.

As always, please share your thoughts in the comments below, and if you happen to use or know of any free Tools/Services that help you with your SEO, let us know.

Remember to build backlinks responsibly... NOT. Go nuts man!

More on this topic

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Shidz@Zquiet September 5, 2011 at 10:20 AM

Hi Alex, you are such a great help to all of us. But I have to be honest that I am just really starting to understand, in fact still trying to get it and hopefully be able to use all the tools here. I’m a newbie to the world of SEO and very thirsty to learn πŸ™‚ I will keep coming back to your blogs of course to gain more knowledge.

Rennette September 19, 2011 at 12:02 AM

Wow. Thanks for sharing this information. I’m a newbie and appreciate the free tools. They may take more time to use, but learning the fundamentals is essential.

Rank Checker Reviews September 19, 2011 at 3:30 PM

When I run our accuracy tests, I found SEscout to be EXTREMELY inaccurate. It’s nice to have all of the bells and whistles – but at the end of the day if you’re not accurate you might as well forget about it.

susan hamilton September 22, 2011 at 12:12 AM

That is great information. I definitely need to check out Market Samurai. I use scrapebox all the time

Andy @ ExpertHairLoss September 26, 2011 at 3:17 PM

Hi Alex!
Finding a link to comment on is my main agenda most of the days and everything became more easier when I started using Linxbot. I can say that it is truly a great software to use because it indicates the pr of the websites and Market Samurai is as well as another brillant software to use because of its many uses.

Andy @ ExpertHairLoss
Webmaster, Expert Hair Loss

Adz October 4, 2011 at 6:31 PM

I have always found the task of finding appropriate links for your site time consuming, I have out sourced the process but have found that the quality of link is quite shabby, or just goes to a directory sub. I think Market Sam is a great starting point to see what kinds of links your competitors are getting, but also to give you a good idea of the kinds of places you can leave links…. Ill give linxbot ago and report back….

Adz @ Superquickweightloss

Madge@social network December 4, 2011 at 3:40 AM

whoah this blog is fantastic i really like reading your articles. Keep up the great work! You know, lots of individuals are hunting around for this info, you could aid them greatly.

Robert December 17, 2011 at 7:43 AM

My gosh this is priceless information, well done and thanks for sharing on StumbleUpon. @kaizenlog7

Steven@Health Careers January 23, 2012 at 2:25 AM

This is one of the bests lists of free SEO tools I have ever read. Many of them I have heard of, or use myself. But Dropmylink is a new one for me. I am going to give it a shot and see how it works.

Another good free service for do follow forums is big boards. I use it a lot and it works great.

Alex January 30, 2012 at 7:58 AM

aH YES,Big Board is great. Thanks for sharing your thoughts and comment Steven

farid January 23, 2012 at 2:37 AM

very very useful for effective seo of my sites. thanks.

Allison February 4, 2012 at 2:04 AM


I’ve been running a website for years and have been successfully converting sales via PPC. I have always been put off building backlinks due to the enormous costs companies charge and had little idea how to do this myself. That was until I startd reading your blog. Excellent – keep sharing !!


Jan | BW-Marketing.com February 12, 2012 at 9:16 PM

Thank you so much for sharing this tools… pingfarm and dropmylink are really kickass… never heard of ’em before, but from now on they will ease my daily work a lot!

Thank you once again and greetings from Germany and India.

David @ KidsRideOnVehicles.com February 13, 2012 at 6:17 PM

Always appreciate tool suggestions that will save loads of time! DropMyLink and Linxbot sound worth exploring. Thanks for the tips Alex!

Anand @ Techlove Airtel PC tricks February 18, 2012 at 3:35 PM

Thank you very much alex…. its very useful

binta February 21, 2012 at 9:12 AM

WOw_ very exclusive article and tools for SEO experts. This tools are really necessary.

Bill Ricker February 25, 2012 at 4:44 PM

I am very new to the process of online marketing.
I found this article very informative and have already initiated
some of the steps out lined. I am hoping that I can start building backlinks
and get my site near the top of the ranking.


John Cooper February 27, 2012 at 7:33 AM

Dropmylink is one of the best site in my list for finding backlinks. It generate good results of sites for backlinking. Its fast and easier enough that even newbies could easily use it for backlinkig.

Annie@instant affirmatons February 28, 2012 at 12:11 PM

Thanks for the info on these free tools. I’m new to SEO and not ready to invest in tools yet.

Pinoy Movies March 1, 2012 at 11:41 PM

i have been using some using some of this tools and it’s really helpful to make the work easier. thanks for sharing at least found other tools as well

jagdish March 2, 2012 at 11:00 PM

Thanks for the great info. I am starting on link building and your info helped me.

sarah @ mp4 videos March 6, 2012 at 2:07 AM

Great post ..Thanks for sharing these great tips.. and links…

Fullerriver March 9, 2012 at 1:01 AM

Finding Sites to Drop a Link (Comment) on is really not an easy thing, but we just need to do it. It’s valid.

Rimi@make money online April 5, 2012 at 2:50 AM

Hello, Alex! May I know how I find a free link building tool or software? I’m doing seo for my site and facing a great problem while building backlinks. Thanks for the post !

Alex April 11, 2012 at 12:20 PM

there’s 8 here my friend πŸ™‚

james November 18, 2012 at 5:45 AM

I heard guest posts are very good also ?

Gurdas Maan June 29, 2012 at 6:32 AM

Great list of SEO tools. I like Market Samurai program among solutions provided in this list. It is a really effective product and I can say it from my personal experience. Also, this list includes great programs to develop backlinks for a website. As a skilled SEO expert I would like to say that the process of search engine optimization can be signifficantly simplified if good software is used. Don’t be afraid to invest in SEO tools, because SEO services are considered to be a cost-effective solution for any online business.

carol July 11, 2012 at 9:35 PM

Thanks so much these are amazing tools, which I am in the process of using. Hope to see some results. I will come back and comment when I do.

Emmanuel @ How to make money blogging July 22, 2012 at 4:04 PM

Thanks for this resourceful post, i found your blog on Google when i was searching for FREE LINK BUILDING TOOL. you are doing a great.

I found pingfarm.com and dropmylink.com very useful. Keep up the good work.

Sumit August 1, 2012 at 8:34 PM

Thanks for the tutorials and such a amazing tool to me. really very useful for me.
Appreciated work.

jaime August 8, 2012 at 1:16 PM


articlehack August 18, 2012 at 3:38 AM

I like Market Samurai program among solutions provided in this list. It is a really effective product and I can say it from my personal experience. Also, this list includes great programs to develop backlinks for a website. Great post ..Thanks for sharing these great tips.. and links…

Matthew August 27, 2012 at 8:41 PM

Thanks for sharing! You listed some interesting tools. I must note that I really like Drop MyLink. Simple tool but very effective.

Andy@Tottenham Odds August 28, 2012 at 10:21 PM

Hi, would you say that the effectiveness of recirpocal link exchanges and directory submissions has decreased since the Google Panda/Penguin updates? I’ve been hearing a lot of different things from different people.

Alex September 12, 2012 at 9:18 PM

TBH Andy – I think those types of links were as useless post Penguin as they were post Panda! (waste of time really)
Only time they are of use is when you need to rank the smaller sites you build which then support the main site (never let these links go diurectly to your main site anyway)

Professional essay writer August 31, 2012 at 3:26 AM

Thanks a lot for the useful tips! I have been using dropmylink and opensiteexplorer and they work great. I will definitely try the free backlink checker, sounds pretty tempting to me.

Movie Square October 19, 2012 at 5:36 PM

This is one of the best tool to create the new baclinks, i am really very impressed from this tool.

Philip A.@Residual Income Online December 2, 2012 at 2:42 AM

Hi Alex,

Great post, just wanted to say that first. I’ve been using Drop My Link a lot and I’ve found a lot of places from where I can get backlinks for my blog.

For me this has been an indispensable tool for building backlinks. I also did some article marketing but didn’t give it a 100% effort, because there are a lot of people that say it’s not that effective.

Thank you for sharing these tools mate, have a great day.


Kids Ride On Vehicles December 21, 2012 at 7:33 PM

Wish I would have known about OpenSiteExplorer long long time ago!! Oh well one doesn’t know what one doesn’t know I guess. Thanks for the tip will come in handy for getting some strategic intel πŸ™‚

John Banks April 7, 2013 at 2:55 AM

Hi Alex,

Is some of this stuff still relevant? I am definitely gonna be coming here more often (easy now….;-)) because if there is one thing I do not fully understand is backlinks etc….

So – my site says it has 119 links (according to Alexa) but when I run SEO reports, it gives something like 26??

Also, some blog posts with a keyword less than 1000 searches per month rank on number one, whilst others with the same frequency are like page 5….?

My backlinking strategy is basically social stuff and comments, which probably count for shit I know but why do some rank high and others no where to be seen…? And, as for pinging – never ever done it. Do we still need too?

We need to talk. Great stuff on here mate….


Sujay Ghosh May 17, 2013 at 3:23 PM

Hi Alex,
You have made my day. I was trying to build links extensively for my new sites and its really a tough job to search each and every service individually. For blog commenting dropmylink.com did a GREAT job to find niche .edu and .gov sites which otherwise requires payments in other services. I also liked many other of your suggestions. I am not very much techie with respect to these things but suggestions from guys like this really helps…

P.S. Do you think directory submission (my reciprocal link is not in the homepage) helps increasing page rank? Page Rank may not be too relevant for search engine ranking but its still relevant for getting business offers.

Alex May 23, 2013 at 9:24 AM

I think directory submissions still have their place – in fact although my knowledge of SEO would suggest they are not good to have at all, whenever I reverse engineer my competition and check out the indexed links that are helping them rank, I ALWAYS see plenty of web and business directories listed
So the evidence contradicts the belief basically πŸ˜‰

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