Welcome to the Keyword Thesaurus.
We’re going back to basics with this one because this is is a post that lists the various keyword related definitions as well as some insight into how it applies, how you can apply it on your blog today, what Google is looking for, and some basic guidelines for you to follow, so long as they apply to my keyword thesaurus of course.
Why a Keyword Thesaurus?
OK first I have to ask: ‘What’s another word for Thesaurus?!’
A thesaurus ,according to the Oxford English Dictionary is a storehouse, repository, or treasury.
This is quite a fitting meaning considering that I intend to create exactly that for your future keyword research needs by listing all definitions, as well as what I have learnt along the way. Add to this the fact that ‘Keyword Thesaurus’ has 14,800 exact searches a month, versus 590 for ‘definition of keywords’ and you have a sure fire winner!
The inspiration behind the keyword thesaurus.
This post came about from a combination of Scott Barron on the comments thread, asking good questions like he usually does, the Affiliate Datafeed and a conversation with my Mum. Regular readers will know that my Mum is starting her own business and as such I was explaining the concept of keywords to her and she was completely and utterly baffled and astounded. Mum literally had no idea what I was talking about (and she’s an English Major!) and it made me realise that I was blogging about keywords with the assumption that everyone knew what I did. It’s funny how we often do that, I know if I’m in a taxi driving to my house I’ll just keep forgetting to direct the driver, constantly assuming that he ‘must know where I live, surely!?’
Anyway, where was I? (I do this a lot – see I’m even digressing within the original digression!)
A summary of keyword definitions, as well as a little insight or opinion from me, because I just have to throw in my 2 cents.
- Long Tail Vs. Short Tail refers to the number of words, 3 words or less are Short tail and anything over I actually refer to as Key Phrases. Makes more sense too since you end up with a phrase more than a word. The idea here is to drill down into the longer tail: For example, Digital Camera, Canon Digital Camera, Canon EOS d70 digital camera. (I made that up for those playing at home)
- High Fruit vs. Low fruit refers to the ease with which you could possibly obtain number 1 ranking for that phrase, based on search volume and competing pages.This expression comes from the real world where a trees low hanging fruit is easily gettable by anyone, albeit slightly more rare than the rest of the fruit higher up in the branches.
- Competition refers to the number of other pages that have that same exact phrase or word in their title and description, the assumption being that if they have it in the title, they are competing for it** To find the competition simply type the key phrase in the Google search bar surrounded byquotation marks (“your keyword phrase”) Again, the amount of competition you choose to go against depends on the level of marketing you are planning on doing, but as a general rule, stick to under 200,000.
** Note:- I’m sure you’ll agree that not ALL pages are actually competing for the key phrase in question. I for one have a lot of pages that aren’t ‘competing’ at all. Just note this when looking at those figures.
- Search Volume refers of course to the number of times that phrase is used as a search basis in Google each month. Now there are a couple of things to keep in mind with this. The first thing is the number. Now this is just what I use as a guide, and even then it is not set in stone, so obviously you can do what you like, but for me, the search volume has to be a minimum of 500 EXACT PHRASE MATCH searches Globally, a month.
- Exact Phrase Match vs. Broad phrase Match refers to the way the key phrase is matched and changes the results you get in the Keyword Tool dramatically. What I find strange is that so many keyword books (I have read a lot) talk about matching numbers to get your optimum keyword but they say to do it with broad matching! I think this is just stupid and let me tell you why. Using the example in this post as a reference, what Broad matching does basically is it matches your search term with anyone that has searched for Keyword as well as Thesaurus, as well as both together, in either order! Exact match on the other hand will only match up results for ‘keyword Thesaurus’ as a phrase. If you are trying to find out how many people searched for Keyword Thesaurus in order to ascertain whether it is worth ‘competing’ for, why on earth would you want to fudge those figures by adding those who searched for just keyword or just Thesaurus?! Exactly, you wouldn’t.
- Geographic location If you are using the free Keyword Tool from Google, the new version defaults to the geographic location that you reside in, so make sure you manually change this after you search or your results will only reflect your country! This might be OK for you Americans, but here in Australia, that changes those figures something chronic! (see screen capture below for where to make this change)
- Keyword Density refers to the percentage of keywords to content within the text of a page. As a general rule, stick to no more than 15% key phrases, including headings and subheadings.
Want an exact formula for Keyword Density?
Yeah so do I, but if you like you can see how I’ve done it by looking at the post you just read. See how often I have used the primary keyword and where it has been placed. The opening heading is tagged H2 and the rest are either H3 or just bolded. (this does nothing for SEO, 97% sure on that, which is why I do it still ) I have also tagged the two images with keyword thesaurus as well, but the image above is not because it is a how to image and might actually help someone so I alt tagged it appropriately.
The primary Keyword is ‘Keyword Thesaurus’ and as I mentioned in the opening paragraph, ‘keyword thesaurus’ has 14,800 exact searches a month versus 590 for ‘definitions of keywords’ which is what this post was originally going to be called. With this in mind I set to optimize the post for that search phrase. In this particular post I have the added advantage of talking about the optimization process which allows me to use the phrase more so than normal without it looking spammy. (I still will not add it here because the phrase is in this paragraph twice already and anymore would be well over my 15% density limit.
A plug-in for some extra link juice! (Anchor text)
I have a plug in called SEO Smart Links (available through your admin panel) which I highly suggest you install. What this does is automatically link keywords and tags in posts to other posts, as well as linking to the category and tag itself. This is why most instances of Keyword Thesaurus have been hyperlinked, which of course is EXCELLENT for SEO.
Want to Make Keyword Research as easy and painless as possible?
Download Market Samurai (below) and see what all the fuss is about!
For further reading on the importance of and the processes involved with Keyword Research and Optimization, please see the related posts below