Show them you care with a bouquet of Keywords and a box of SEO.

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In the Blogosphere there are thousands of mini communites formed around blogs, forums, and various online membership sites, and within these communities there are relationships that are formed and ties that are made. I absolutely love it, and I know most of the people in the communities that I am a part of would feel the same. I know this is so because we link to each other and help promote a good article or a resource and this is awesome. But you know what, there still isn’t enough love in the room and we only have ignorance to blame.

Click Here for an interesting point.

One of the most powerful forms of Offpage SEO is the text that is contained within the link pointing to another page. This is known as the anchor text and although we don’t know exactly how Google works, we know enough to realise that if you have a page about roses and there are thousands of links pointing to it that all say ‘beautiful roses’ then chances are it will rank quite well for that phrase (provided all those links don’t come from a few sites about racing cars or something but you get the point) One of the most interesting forms of proof for this fact is Adobe.
Do a search for CLICK HERE. It’s OK, I’ll wait. Now the reason why Adobe are ranked first (and they pretty much always have been and will be too) is because around the globe there are millions of websites that use Adobe software and under their player will be a little link saying ‘don’t have Adobe? Click Here to download it.

See How Powerful the Anchor text is?

Adobe and the ‘click here’ have shown us the power of anchor text on SEO and the reason I shared this story with you is because I wanted to make sure you shared that love when linking to your fellow blogger. If you are going to write ‘check out this great post by Alex on how to use Twitter effectively’ then make sure you hyperlink the How to Use Twitter bit and not the Great Post by Alex bit. As excited as I am that you have linked to me and provided that wonderful feedback, ranking well for ‘Great Post’ is not what I am ultimately trying to achieve. (maybe if I was in the fence building niche that would be OK )

I’m not saying to go and research the optimum keywords on behalf of your fellow blogger, I just want to remind you of the power of anchor text and the cumulative effect it can have on your search engine rankings. You’re already sharing the love anyway so why not make it worth their while.

Everyone wants to rank first for their own name.

Don’t they? The reason I mention this is because  I was talking with Scott Barron ( ) recently about how I could cover spots 3 thru 9 in Google for my name but could never get first and second and he started complaining about how bad it is when your name is the same as a footballer or someone. My (not so) secret quest is to get Scott ranked for his name and the only way to do that is with consistent links to his site using his name as the hyperlinked anchor text.  With that in mind, I will always try to make an effort to hyperlink the bloggers name back to their about or home page.

What time is it? It’s Keyword Rich link loving time!

Now for some real life examples, and a blatant excuse for me to spread some Link Love of my own.
If the post title is obviously already optimised then I will link that instead, otherwise I will link to what the article is about. Since most bloggers only write about what is in their particular niche the cumulative effect of linking to them with niche related keywords can only be a good thing for their SEO in the long term.

• AN AWESOME ANTNALOGY
  My first shout out has to go to Anna Haller and her awesome post linking the qualities needed to Succeed Online to Ants. ‘Do you wANT to succeed?’ was a clever post title too. (and yes she gave me kudos for the idea and no I am not linking to her due to feeling the reciprocity itch – I just thought it was a wicked analogy and a well written post)

• YOU NEED TO GIVE IN ORDER TO RECEIVE
  Jess Webb who has an aptly name surname and a totally awesome domain name with Jessilicous.com wrote an amazingly detailed article titled ‘7 Reasons why You Should Give Away Your Best Stuff for Free‘ and covers every reason I could think of and then some. It also indirectly provides some great insight into internet marketing and sales in general and is really well constructed.

• LIST BUILDING & EMAIL MARKETING
  Jonathan Beebe at MakeMoneyOnlineWork.biz took emotion out of the equation and gave us the job quitting numbers we need. His post ‘The Numbers You Need to Quit Your Job’ is a great analysis of the online marketing world and provides a little insight into the numbers behind the power of list building and email marketing, and trust me when I tell you that Jonathan knows a thing or two about that!

• ADWORDS SIMPLIFIED
  Brandon Connell at his namesake.com is constantly coming up with little gems of posts and this is no exception, in fact this is brilliant. Somehow he has managed to take the complexities of How to Make Money with Google Adwords and make it look quite easy in his post ‘Profits aren’t a trick, they’re a numbers game.’

• SOCIAL MEDIA & FACEBOOK
  Sam Schuurman aka SocialSammy over at Ithnk.com is my go to guy for anything related to Marketing through Social Media and he has gone EPIC with his latest offering. Anyone want to know how to setup a Facebook Business Page? Sam has gone all out with this amazing resource aptly titled ‘All the Resources You Need to Start A Pimping Business Facebook Page’. I highly recommend you bookmark this for if and when you decide to take the plunge into the world of Facebook Marketing.

• ALL ROUND INSPIRATION
  Karen Ruby over at ameaningfulexistence.com writes about inspiration and insight that can be related to just about any facet of life and business. Karen also writes for theInfoPreneur Team and her latest post is just awesome as it talks about something that I think everyone online should listen to. The Post is (well optimized I might add Karen)titled ‘Seven Serious Ways that you Can Simplify your Life’ and the fact that she kept the list down to just seven shows she is really serious about helping us do just that!

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Tagged as: anchor text, hyperlinked keywords, Keywords, SEO link love