Welcome to the second installment of the Market Samurai BootCamp -the totally unofficial training guide – giving you the ultimate in hints and tips for using the best Keyword Research Tool available.
OK, now that I have managed to pack that first sentence with a whole gamut of tasty relevant keywords, let us move on to some content we can actually digest…
Generating a List of Relevant Keywords with Market Samurai.
In this video I go through the following aspects of Market Samurai’s Keyword Research Module:
- Generating Keywords
- Using Negative Keywords to improve relevance
- Using Positive Keywords to improve relevance
How Did I Get To That Keyword in the First Place?
I quickly wanted to talk about how I came to decide upon the seed keyword of ‘itunes music‘ in the first place because I think this part of the keyword selection process is not only important it is also way over thunked. What? Exactly.
When looking at seed keywords you need to look at the market you are trying to capture but more importantly you need to do it from a logical perspective. What is logical?
Logical is the common sense point of view of the consumer – that being YOU. Logical is also clever, because once you start to think the right way, you start to get that traffic that everyone else in your niche just plain old forgot about!
Think about what it is you are offering/selling – be it information (Adsense), or a specific offer (CPA/Affiliate Marketing) and then look at how you as a consumer would logically find your way to that point. Not making sense? Here is an example:
I want to buy a baby car seat. What is the first thing I need to do before I even think about going out to search for and buy that seat?
I bet you said: ‘Read some reviews on various model car seats and possibly even check out some of the forums to see what real people are saying’ , because that is what you have been trained to think – and it’s also what everyone else in your niche is thinking – hence the onslaught of competition at every turn.
Truth be told, before I can even think about buying a baby car seat I need to do one very important thing: Have a Baby!
Now I am not saying that in order to sell baby car seats you need to target the pregnancy niche – because that’s just painful and unnecessary labour but when you look at the consumers journey logically you start to see the bigger picture – and THAT is what is going to bring you traffic and rank over time.
So if I was selling Baby Car Seats (which I am lol) then I might look at a seed keyword like ‘new fathers‘ or ‘first time dads‘ because you can bet that 9 times out of 10 it is the clueless husband that is
- Put in charge of purchasing the brand new baby car seat
- Has no clue what he is looking for or doing, and
- Knows his pregnant wife will kill him if he gets it wrong (in any way shape or form)*
*Don’t even try to say I am being sexist OK, I’ve been there. Twice! (and for the record I still have no idea what I am doing)
So to go back to the video and example used, I chose the initial Keyword ‘iTunes Music’ because it targeted the general niche of people investigating and researching itunes related music – something that directly relates to what I have to offer. I could have gone right back to the start – that being the initial purchase of the iPod of iPhone (you can’t have iTunes music without it after all) but then I would be competing against tougher competition for something I am not directly offering – (painful and unnecessary labour remember)
Of course now that I have an initial Keyword it’s time to break that down and get some more…
Market Samurai Filters – and why they Suck!
In this video I go through the process of filtering out the keywords we don’t want as well as what we do with the ones we do.
Keyword Filtering Summary:
- Ignore the Filters to Begin with and use these keywords as content phrases
- When you do Filter, screw the Golden Rules and use your own.
- Always use EXACT match to give you true results
- Open potentially profitable keywords in a new tab and start the process again from scratch with each new keyword.
- Keep your target market and your offer in mind as you break down your keyword and remember the logical process a consumer goes through
- Don’t get bogged down with numbers. If it starts getting confusing then you’re over thinking it.
- Always follow the KISS method – KEEP IT SIMPLE STUPID
In the Next Post in the Market Samurai Bootcamp I will be discussing and looking at the SEO Competition Module and why I totally ignore the SEOC figure that the Keyword Research Module gives me.