This is a guest post from Adam Costa. Read his full bio at the end of this awesome article.
I travel. A lot.
And frankly, it’s opened my eyes to marketing in a whole new way.
One that doesn’t follow any so-called “proven” formulas or other such nonsense…
… but rather, a marketing model that is leaner, more efficient and speaks directly to the market.
Ready to learn how? OK, let’s agree on one thing which is…
SEO is Not About Building Links!
Nor is it about on-page optimization, keyword density, forum profiles, article spinning, blog networks…
Ugh. You get the point.
SEO is about one thing: exposure.
Let’s take two websites. The first uses the aforementioned methods. They spend hundreds, maybe even thousands of dollars outsourcing mediocre content, and blasting them through distribution networks like UAW or Article Marketing Robot.
The result? Hundreds of low quality links with no authority and zero referral traffic. Woo-hoo.
The second website writes ten DYNAMITE pieces of content. They write a press release and submit to PRWeb. Then they find highly respected blogs (like this one) who accept guest posts… and… write great content for them.
Which do you think matters more? Which will:
- Receive more traffic?
- Gain more market share?
- Get higher quality links?
- Move up in the search results?
- Last for years?
Obviously, the site which provides the most value will… in their own content and its marketing materials.
Link Building: It Takes A Village…
Forget low-quality links blasted across the Internet. Yes, it works… for now. But it doesn’t build your brand, or get eyeballs to your site. It just bumps you up in the search engines… for now.
The key is find where you market is online, and stick your product, value proposition and/or brand in front of them.
Here a few interesting ways you can add value to other people’s sites:
- leave thoughtful comments
- guest post
- help with any technical issues (if you can)
- write an eBook
- recommend that site on your own
And as you create content for human-consumption (gasp!), you’ll want to efficiently spread it across as many distribution channels as possible. How? Read Alex’s tips on re-purposing existing content.
The key is to create unique, valuable content. Unlike this schmuck.
Another lesson I’ve learned from travel is…
Business Automation Works (for Smart People)
Internet connection can be hard to come by. Small Indonesian islands apparently aren’t worried about wifi. Neither is most of India (surprising, but true). So all this downtime forced me to automate everything I possibly could.
Now please don’t let the 4 Hour Work Week mentality think you can automate everything. You can’t.
In fact, you can’t automate the really important things like creating content, distributing content, building relationships, and developing joint ventures.
But you can scale those efforts. Which is a very different – but useful – form of automation.
For example, you could use…
- Aweber to send one email out to 15,000 subscribers (and future ones)
- Link Assistant to contact 100 joint venture partners instead of one
- PRWeb to distribute your press release to 10,000 different websites
- SENuke to bookmark your content, then submit those RSS feeds to feed directories
- MyBlogGuest to let bloggers fight for the right to publish your post (instead of prospecting)
None of these are “magic buttons” designed to make you rich. But they do let you do the work once, and multiply it by an impressive factor. That, my friends, is automation for smart people.
So in conclusion, SEO – and online marketing in general – is about three simple steps: create value, distribute it widely, and repeat. Follow this mantra and you’ll be off to the races.
Now get to work!
About the Author: Adam Costa is the author of Business In A Backpack. He now works as a marketing consultant, and helps small and midsize firms create quality marketing materials, including sell sheets and brochures.