Article Marketing Part 2 – Quality vs. Quantity

• Tweet

• Tweet

If you missed part one in the series, be sure to check it out first. Follow the keyword loving link here to get the full article – Article Marketing Tips part 1

What the heck is Auto Content?

When I first started online one of my Goals was to find out what on earth Auto Content was, how I could get it, and of course whether it was worth using in the first place. I mean who wouldn’t want free content – on any subject, just given to you?!? And I’m thinking, ‘who on earth would want to write endless amounts of content on every subject under the sun and then just give it to me anyway?’

Meanwhile back on the other side of the house…

I’ve got this article spinning software that I bought. It’s friggin’ useless. By the time I have highlighted all the words I want changed and then scanned the text for obvious mistakes I could have written the article 12 times!  But I’m stubborn. So now I have 100 versions of the same article and I need a place to submit them?

I read about Article Directories in the ebooks I downloaded! In fact, all they ever talk about in reference to Article marketing is the actual directories. Interesting.

So I proceed to spend the next umpteen years creating profiles in the 67 million directories that happen to orbit our galaxy. What a waste of time, here I was trying to solve a puzzle when the answer had been staring me in the face the whole time.

I never thought to put both sides of the equation together.

If you have not figured it out already, Article Marketing and Auto Content are the same thing.

It was so simple that I was almost disappointed, surely the answer to such a perplexing puzzle had to be more complicated than that?!  So Auto Content on a blog is simply me allowing hundreds of other ‘article marketers’ to place their spun, keyword rich content on my site. That’s it?
It’s actually quite genius when you think about it because everyone wins!

• Blog Owner – Free Content!
• Article Creator – Free Backlink!

But allow me to delve deeper into the darker side of Article Marketing.

I call it the darker side of Article Marketing because this is the side interested in quantity not quality, and this is where the keyword research blogger (that’s me!) starts to get excited, because now we’re talking BACKLINKS.

Google’s Algorithm

Backlinks are the backbone of Google’s algorithm, that much we know. It’s all a bit mysterious, a bit like father’s day in Tasmania , but the backlink part of it makes sense at least. I like to think of it from a business point of view, because then it really makes sense. Google IS a business after all, and they are in the business of providing search results based on what we, the people think. So if your page has thousands of relevant backlinks pointing to it, Google is going to say ‘hey we better put that page first because that’s clearly what the people want –and we have a business to run here, can’t stuff around our customers’

Keyword your anchor text.(for God’s Sake!)

I’ve talked before about Keywords in your Anchor text and this is the crucial element to Article Marketing (or any Marketing for that matter) that cannot be overlooked. When I first started online I was unintentionally optimising my link bound pages for ‘CLICK HERE’ and the like, so make sure that the hyperlinked text (the anchor) within your article, and the link in the Author Bio box is your Keyword!

How to rank on page one of Google

I don’t care what anyone tries to tell you, ranking on the first page of Google using only Article Marketing is possible. It’s possible with competition exceeding 5 million for a blog post, and it’s possible for a niche site with competition exceeding 20,000. At least that’s what I can report SO FAR. I’m only a few months into my niche marketing campaign so who knows what results I will be able to bring later on down the track.

But writing and submitting thousands of articles is a pointless and time consuming activity, not only because writing 50 articles on Pool Chlorine could possibly deteriorate your frontal lobe; and not only because there are services and software packages available to do it for you, but also (and mainly) because the intention of the article is not actually for it to be read.

Oh my God. Yes, I said it. The internet marketing faux pas.

A Tree falling in the forest.

You know the expression, ‘does a tree falling in the forest make any sound if no one is around to hear it?’, is a bit like article marketing for backlinks, except that this tree definitely makes a LOT of noise. When I first learned of how this whole process worked I was a little perplexed to say the least. What was the point of writing an article if no one was ever going to read it? Backlinks. There’s that word again. But this is the side of Article Marketing you need to hide from yourself.

Create an Alter Ego.

If you are trying to build your brand online through your blog at the same time as generating income through niche marketing (like I am) then you really don’t want your name associated with thousands of spun articles on topics as mundane and broad as Pool Chlorine and highchairs. When you start your article marketing campaign you need to create a new name for yourself so that the real you can continue to focus on one specific niche.

Niche sites love Unique Article Wizard.

I’m not going to go into the techniques and strategies I use to monetize my niche sites but I will tell you this. They ALL rely heavily on auto content. And this auto content is none other than a collation of 100’s of articles from other niche site marketers, all utilising the same paid service as I am and all trying to get their sites ranked through keyword rich backlinking. The advantages to utilising the service that I do are awesome, and one of the biggest advantages is that they offer a plug-in to make your life incredibly easy. Once installed you simply create the categories for which you would like to receive articles in and choose how many you want to receive each day. Not only do you then get keyword rich, content related articles hitting your site 24/7, you also now have something else happening in the background that adds a little punch to your niche sites SEO power.

As the Articles are automatically fed into your blog two things are happening that Google loves:

1. Keyword rich pages are being created, adding to the on page power of your site and the related keywords
2. Search Engines are being pinged regularly as new posts are published, and we know how much Google loves a ping from a blog.

And you can have these advantages too, right now, for FREE!

I couldn’t believe it when I found out, but the service that I use, Unique Article Wizard offer their plug-in to use without utilising their paid services. I suppose it makes sense because the more blogs with the plug-in, the more backlinks can be obtained by paid subscribers.  Simple follow the link HERE to get your copy of the plug-in today and start filling your niche sites with auto content. (this takes you to the FAQ but from there you can access and install the plugin)

Stay tuned for part three in the Article Marketing Series where I go into detail about how I utilise Unique Article Wizard to get both my niche sites and my blog posts ranked on the first page of Google, as well as an in depth review of the features of both the paid and free sides of the service – including that plug-in I just mentioned.

Can’t wait? Follow the link to check out more of what Unique Article Wizard can do for your online business, or hang on until next week when I bring you a full review as part of the final instalment of Article Marketing uncovered.

Alex Uses and Highly Recommends:

Tagged as: article marketing automation, article marketing strategy, Article Marketing Tips, Backlinks, blog seo, unique article wizard