5 Internet Marketing Practices That Will Make You Poor

by Guest on February 14, 2011

This is a Guest Post from David Walker of DavidWalker.tv. Real the full Bio at the end of the post.

Creating the perfect money making blog or website is a goal that every internet entrepreneur wants to achieve. There are those who are successful at it, and those who fail and actually end up worse off than they were before. There are a number of activities that can actually hurt your progress and end up costing you more money in the long run.

Here are some different internet marketing practices that will make you poor:

1. Spreading your advertising too thin across many websites

Advertising is an important activity that must take place if you want to build a successful blog or website that will help you earn online income. Trying to advertise a little on a lot of different websites will actually end up costing you more money than you actually make. Why? Because when you only advertise a little bit on a particular website, there is little chance that customers will find you. Repeat this multiple times over many websites and you end up paying a lot for advertising that will vary rarely pay off. Instead, you might want to consider focusing more of your advertising efforts on a smaller number of websites.

2. Trying to do everything yourself

In most cases if you try to perform all of the different internet marketing tasks that are required to make a website or blog successful, you will find that you actually do not accomplish as much as you would like. The reason why trying to do everything yourself is not a good idea is because you could move to a new activity as soon as you begin to make progress on the activity at hand. Often times you will find that you have too much on your plate and will end up slowing your progress as a result.

3. Trying to fix/tweak things that are not broken

One activity that can end up costing you money is constantly trying to tweak or fix things that simply are not broken. If it isn’t broken, don’t fix it. That is one common expression that is completely true. Instead of focusing your efforts on pointless activity, focus them on more important tasks that will actually help you progress.

4. Ignoring statistics

Ignoring statistics can also make you poor for the simple fact that the statistics contain valuable information about your blog or website performance. They tell you what internet marketing strategies are working and what strategies are not working. If you fail to pay attention to the statistics, you might find yourself focusing all of your effort on a particular activity that hasn’t helped you make money and perhaps never will.

5. Diving in to advertise before everything is ready

Another costly mistake that often puts internet marketers in the poor house is spending money on advertising before everything is ready and functioning properly. If your blog is full of functional errors or contains incomplete content, chances are you will not retain readers or will not be able to make the sale to customers. You should never spend money on advertising until you know with 100% certainty that your blog or website is completely bulletproof and fully functional. Doing otherwise will simply result in you throwing money down the drain.

More About the Author.

I am an internet marketer who blogs about how to make money online, something I have done successfully since March 2006. I want to help as many people as possible do the same and you can access my “$100k Blogging Secret” training module for free on my blog. To build your email subscriber list, consider joining the latest JV Giveaways as a contributor.

{ 29 comments }

Rose @ Samui Art Gallery February 14, 2011 at 1:10 PM

Hi David and Alex,
Thank you for great warning list. ;)
“Trying to do everything yourself” – this probably me at moment, will keep your warning in mind.
“Diving in to advertise before everything is ready” – this one is really true, especially if you do selling affiliate products on your niche site and plan to advertise on Google Adwords. I can guarantee you that you will easily burn your $1000 in a night with no sale.

Robert Dempsey@Internet Marketing Strategies February 14, 2011 at 3:31 PM

Very good points David. I especially like that points 3 and 4 really go together. If you don’ t have the stats you don’t really know if something is working or not, and can end up tweaking the wrong things. The more numbers the better as far as I’m concerned.

Murlu@Niche Business Development February 14, 2011 at 4:45 PM

David, you’re spot on about spreading yourself too thin on too many website.

I know it may be a bit disheartening to some but I’ve greatly scaled back on commenting on a lot of blogs because I would either never get a reply or they were just one-off responses that really didn’t feel like there was a connection being made.

Instead, I try to stick to the blogs which I’ve made a connection where I can make both a great impact on the author and the community as a whole.

Cultivating your network; that’s what it’s about :)

Patricia@lavender oil February 14, 2011 at 5:21 PM

Hi David & Alex

Thanks for the warning David. And having read your bio, I will heed your warning. You obviously know what you are talking about ;-)

I am new to affiliate marketing and have sooooo much to learn. Alex has been very generous sharing his own experiences with affiliate marketing in his free course. I am taking note of each module.

Will now go over and check out your site and probably heaps more there too. Thanks for sharing with us David. Appreciated.

Keywords Blogger February 15, 2011 at 1:55 AM

Funniest. Post. Image. EVER!!

Without a doubt the biggest mistake I’ve made is doing everything myself. As soon as an IMer starts making a little money (and I mean even $10), they should hire an outsourcer.

A couple more to add to your list:

(1) You can avoid spreading your advertising too thin by tracking the keywords/ad creative/websites that convert for you, and deleting those that don’t. But make sure to try different advertising media!

Example from my own experience: one of my info products was selling profitably on Adwords, and I wanted to start advertising on Yahoo. But I put it off, because at the time loading a campaign to Yahoo had to be done manually, which was a pain. When I finally got around to it, the info product was also profitable on Yahoo. I calculated that I missed out on $10,000 of PROFIT in the year that I procrastinated advertising on Yahoo.

(2) Focus on the two things that make money: offers and traffic. In other words, always be looking for ways to introduce new offers and find new sources of traffic. If your product converts on one traffic source, it will probably convert on others.

Live and learn!

Moe

Alex February 15, 2011 at 2:46 AM

LOL! Thank you, I must take credit for the stupidly irrelevant yet incredibly funny image that accompanied this post :) glad to see its appreciated around the globe LOL.

As for your comment, mate I expect nothing less from you, your value add here is nothing short of incredible and I am almost tempted to edit the post to include them. had it been my post, I probably would.

Thanks for stopping by Moe, I appreciate the awesome insight and value, especially considering you had to come back down the mountain, sherpa and all – just to share it with us ;)
Catch up soon my friend :)

TJ McDowell@Photography Education February 15, 2011 at 3:14 AM

What you’re saying about going for repeat views from a single person instead of a single view from a ton of people is definitely a truth for all advertisers – whether we’re talking about traditional media or online.
As far as making sure your website is ready, don’t you think it would be good to make sure you have a decent conversion rate before you dump money in at all? For example, my blog isn’t doing a good job of converting yet, so I think it would be a bad idea of investing money at this point. I’m still trying to get more readers through SEO, blog commenting, and writing articles for other reputable sources in my niche, but I’m not willing to start putting money into a project that hasn’t shown the potential for income yet.

Susan@Home Workouts February 15, 2011 at 5:28 AM

I am so guilty of trying to do everything myself. I like to take ownership, you know? But I am making a plan to start outsourcing the things I dislike, am not good at, or does not directly affect my biz. Thanks for the great reminders on what NOT to do!

Rick Byrd February 15, 2011 at 8:19 AM

Hey David & Alex:

Thanks for pointing out all the things I am doing wrong. I can’t believe that Prince Charles is making fun of me. Plus, I must do everything myself if I want it done right…right?

Seriously, you have some great points here that will hender one from becoming successful. I am currently doing everything myself and I have spread myslef too thin that I have not been posting to my main blog as often. I try to create posts in advance and set them up to post but I have gotten behind. I don’t feel comfortable enough yet to have others do some work for me. I will probably outsource link building first, then move on from their.

Take care guys!

- Rick

cyberdv8 February 15, 2011 at 9:21 AM

OMG i was laughing so hard at the picture i fell off my chair…will have to try and ignore it now to read the post

Sam- Look Like An Athlete February 15, 2011 at 11:58 AM

I am not at the point where I need to outsource work but I
do wonder if I will get the hint when the time comes. It is easy to
get TOO involved and not want to be so hands on. I wonder if it
will be easy for me to let go and not be so much of a control
freak. Lol. These are all good points and I am sure they will come
in handy in various steps of my blog/business growth. -Sam

Bryan@Work From Home February 16, 2011 at 12:01 AM

Lol David! Darn Funny Pic :D

Ok, I know I’m guilty of doing too much of NO. 2. Realized that I definitely have to get someone to help me with my business. I think like most other previous commentators, I like to have control but its time to relinquish some of it. It’s also time to focus on whats more important putting the right amount of effort into the right things and see the yield from it.

Dennis Edell @ Direct Sales Marketing February 16, 2011 at 1:09 AM

Number 4 has always been an issue for me. I’m the guy that checked stats twice per year when I remembered. lol

Morgan February 16, 2011 at 2:41 AM

Hi David! Couldn’t agree with you more about these! I
especially agree with #2. People tend to stretch themselves too
thin if they try to do everything themselves. And sometimes they
may not even know how to do certain things that need to be done, so
they aren’t performing them as well as others could. Cheers for
this!

Adrienne February 16, 2011 at 2:54 AM

Very good point David and some I should definitely pay attention to. At the moment I am still doing everything myself but with time and as expenses allow, I will eventually start spreading my workload out. I guess we all go through this.

I also just now started really paying attention to statistics so I can definitely relate to that. It’s all one big learning experience so when you do understand some of what you are saying, be sure to apply it and pay close attention.

Appreciate the post.

Adrienne

Steve@Internet Lifestyle February 16, 2011 at 3:32 AM

David I am “all about” trying to avoid a couple of these insidious productivity creeps. Spreading yourself to thin is a definite one to avoid. A little bit of outsourcing, automation and applying a good 80/20 review on everything you do really can help the focus and make sure the “important” things are getting done and time is ot being wasted on the inconsequential stuff.

Stats are another one that is hugely important. Pople ignore stats at their own loss. It really is your blueprint to finding the path to success.

Thanks for the guest post, have a wonderful day.

sound and lighting hire February 16, 2011 at 3:38 AM

I like your tips on online marketing, especially your number 3. A poor internet marketing strategy is definitely one of the main reasons why most websites fail online.

Alex@Jocuri February 16, 2011 at 7:43 AM

Hello David,

You are certainly right with the dyi fact, when people try to resolve everything by themselves, at some moment in time they will be overwhelmed with worries and problems that they will for sure have a nervous breakdown. Also, you know that the competition probably has a tone of outsources that lurk near your fence to jump in and steal your money. So everyone should know that they are not God and they wont make it too far alone.

Likewise, with advertising to early, if you start to attract visitors and your website isn’t complete yet, you might build a bad reputation from the start and many of your links might also be removed because your website is still in construction.

Now, about advertising. I always sustained and loved the idea of only investing what you earn, that is after you start your business with all free stuff, just a domain and hosting you will invest in expanding your business with the money earned from your labor with free tools and advertising.

Hector Cuevas February 16, 2011 at 10:00 AM

I can see how ignoring stats can make you poor, they are the only thing that tell you if you’re on the right track. However, looking at stats 20 times a day can also make you poor because no “real” work is being done.

Action is ultimately the key to being successful in anything. The RIGHT actions that you’ve seen are working best because your stats tell you so :0)

great post
Hector

nazimwarriach February 17, 2011 at 3:13 AM

Hi Alex and David,
An amazing photo just by making a little alteration, incredible.
Specially Newbies must consider avoiding these 5 mistakes. I will give more value to first and last one, those are specifically related to advertisement. Advertisement is must to make any business successful but we should spend money in advertisements wisely after calculating pros and cons of it.

Jason@Make Beats February 18, 2011 at 1:30 AM

Hey David,

Your number one is a mistake I was making for a good while until I finally understood that I could actually accomplish more by putting my efforts into a smaller number of sites.

And I agree that a very costly mistake I’ve noticed a lot of marketers do is spend money on advertising before everything is properly prepared. Thanks for sharing your insights.

Rozario February 24, 2011 at 9:07 PM

i did made one of these mistakes and believe me i was loosing a lot. at starting i din’t know why this was happening to me but later i realized that since most of the times i ll be doing all the work myself i would just not get enough time to plan or even brainstorm on other ideas.. i think outsourcing your work rather than working like an ass is the mantra to success..
these points are really very helpful for the newbies. nice share

Lakshmi Muralikrishnan February 25, 2011 at 9:27 PM

Thanks for giving great article David! Your warning list is highly informative for every online marketer. Personally I like “Trying to do everything yourself “this is truth myself and also I like one other point “Ignoring statistics”. Seriously your points are very impressed!

Shane Ryans March 11, 2011 at 10:00 AM

You could not be more on point with this. These are great ways to fail at internet marketing.

Hotels in Goa March 28, 2011 at 7:55 PM

Hello,

Nice for your creativity posting and very informative.
Thanks..! Alex

Global architects April 19, 2011 at 5:23 PM

Anyone have any idea how to find the profitable niche marketing internet and what would be the criterion I should look into in order to get profitable Niche Keyword?

James Williams April 25, 2011 at 9:30 AM

Marketing is always going to be a risky endeavor, especially for smaller businesses. This article is great because it presents top notch info that I often present to clients.

Spreading your advertising to thin – I have seen this over and over again, with many people advertising to massive groups of people with little regard to their relevance. This unfortunately does not only apply to online advertising, but to traditional paper/magazine advertisements as well.
If you own a pool company and are advertising in an indie music magazine, adds are more likely your advertising will fail. That lesson applies to online marketing as well. Focus on your true customer base and you will do much better.
Great Article Alex. I have subscribed to your feeds. Keep the good stuff coming!

Sean Schultz May 9, 2011 at 6:07 PM

Great advice, It has opened my eyes to some things I should probably be doing a little differently. Keep up the good work.

Dave Tong October 24, 2011 at 12:39 AM

#3 and 5 are SO TRUE!!!

Thanks for the post.

Previous post:

Next post: