Stuff Baby Steps! Come Scuba Diving in the Amazon Instead!

by Alex on January 24, 2011

make money with amazon niche blogs

Making Money Online is an industry unto itself, and the billions of dollars and millions of people that get involved every year only help to give it more life. It’s like a Jungle out there basically, with so many places to get caught up, tangled, lost, confused and downtrodden! And this is why I choose!

OK, Bad attempt at being clever there (you know, Jungle-Amazon – in case you missed it ;) ), but seriously – if you are either new to the world of making money online, or you are struggling to make cents from the chaos (that attempt worked!) then the Amazon Associates program may very well be the answer you are looking for.

You Need to Learn How To Scuba Dive Before you Can Walk

Amazon Associates make money for and from Scuba diving

When you first get started trying to make money online, you dive head first into a world of SEO , List building, Blogging, Networking, and Affiliate Marketing – and soon you find what works best for you, at which point you proceed to devour the information presented.

The one thing ‘they’ constantly shout at you though is how important it is to build a following, develop a brand, or promote a persona. Whether you use a Blog or a list is up to you, (they say) but without having established some sort of online credibility you are shooting yourself in the affiliate marketing foot.

Basically they are telling you that you need to learn how to crawl before you can walk, and I guess to a certain point this is true.

But then there is Amazon and Niche Sites.

When you build a niche site and monetize it with Amazon products you are creating a portal for those already looking for that physical product to go through and buy. During this exchange you are probably asleep or something, or at the very least, oblivious and on the other side of the country (or world). The Visitor did not need to know who you are because they know who Amazon is.

And Unlike the Digital Products world (read Clickbank) your visitor was also not debating as to whether this new ‘system’ or ‘push button software’ or ‘E-Course’ or ‘Video Series and Ebook’ would be right for them at this point because they were not searching for help on a topic or the answer to a question. They were looking for a new Scuba Tank! You Provided it, they bought it.

End of story.

Start Making Money with Amazon Niche Sites and you can stop worrying about the lesser details of mobility and just jump straight into the deep end! (Scuba Tank optional)

Yes, But Why

To put it simply: Conversion!

Amazon offer no more than 8% to their affiliates (or associates as they like to call us) and this seems to deter most people. Fine with me I say, less competition – but realistically, it is not the percentage of the sale that you should be worrying about.

I have Adsense sites that get more than double the traffic of some Amazon sites, but the sites monetized with Amazon still make more. This could come down to my inability to place contextual ads in the right place, or perhaps the niche is not right for click throughs, but regardless of the variables, consistently manages to convert more visitors into ‘clickers’ and then into buyers.

I sell digital products through ClickBank and other related networks and although the percentage I receive for each sale is more than 50%! the amount of traffic needed before I convert a sale (the percentage) makes that 8% offered from Amazon begin to look quite good.

I’d do a chart but I suck at maths, and I am sure you get the picture.

Building Trust

Trust is a HUGE factor in selling, and Amazon have spent Billions of dollars establishing exactly that. If you have heard of the internet then chances are you have heard of, and if you have heard of them, well – then regardless of whether you have purchased from them before or not, subconsiously you already trust them.

When a visitor comes to any of my Amazon sites looking to buy and they see the familiar Amazon logo and product image and description they instantly feel secure. There is none of this “hmmm, yes I am looking to buy, but not really sure who you are or where this shopping cart link is going to take me, think I’ll keep searching…”

People are looking for a deal, but more importantly they want to feel comfortable about it. Give them both and you are almost guaranteeing the sale everytime!

Upsell, Upsell, Upsell

The Digital Product Playground is all about the Upsell. Whether you start with some free PLR (private label rights)product and then hit them with the OTO (one time offer) of a paid product, or you offer them the paid product and then get their opt-in on the exit attempt – it’s all about the upsell!

So long as the visitors are targeted and the offer is timely and/or relevant you are in a great position to make more money from the sale – and fair enough, but Amazon have taken upsell to a whole new level, and they have brought their associates along for the ride too!

Promote a Bike, Sell a Blender.

When a visitor comes to through your Affiliate link, anything they purchase that day will be credited to you. ANYTHING.

This originally made me excited because I knew that Amazon always suggested other items that ‘you might also like’ as well as promoting the extras that came with whatever it happens to be.
And it was true! I watched it happen time and time again, Amazon really was king of the upsell because of their brilliant site marketing/product placement and the trust they had established in the online market.

But what I soon discovered was just how powerful that trust was!

The first time I sold a $500 Plasma TV was the most excited/confused I think I have been, because that was the most expensive item I had sold to date as an associate, and I did not even have a TV related site – nor was I promoting anything even slightly related on any of my existing sites.

What happens with customers who land on the pages of Amazon is they feel comfortable and relaxed. They know Amazon, they feel safe here, so even though they came from Google, via your site  just to buy a new bike, they realise whilst they are here that they also need a new Blender.

“May as well just buy it now and save on postage whilst I’m here. Oh, Sale on lawnmowers!?! I was thinking of getting a new one actually. “

They Sell Everything!

If you have not already picked up from the random product examples I have given, Amazon sell pretty much everything you can think of. If it is available in a department store and/or used by more than 5 people in the world then chances are it (or something like it) is available through Amazon.

What this means is that you can pick almost any niche/topic/hobby/product you like and you can bet that there is something relevant you can sell. Not only that, there is usually a large variety of colour/style/size etc that you can get that item in, meaning there is more content to rank for, and more items to profit from.


Amazon are by far the best company to get involved with if you are looking to get started in affiliate marketing and making money online.

Half the battle with making money today is conversion, and since Amazon have already won this one for you, it means you can focus on building sites and getting targeted traffic to it.

  • Easy to Convert visitors into Buyers
  • Easy to Join and Promote
  • They Sell Everything
  • King of the Upsell (and side sell and everything else sell!)
  • You are paid for EVERY purchases they make through your associates ID.
  • People Know and TRUST them


Want to start making money with Niche Sites and the Amazon Associates program but not sure where to start?

The Build.Rank.Profit E-Course will teach you  How to Build, Rank, and Profit from Niche Sites and Affiliate Marketing.
Sent Directly to your Inbox, this step by step course will show you exactly how to go from nothing to generating your first $1000 month selling physical products through

Learn How to make money with the Amazon Associates ProgramComing (very) soon…


Brankica@How to blog like a star January 24, 2011 at 12:29 PM

Hey Alex,
I use Amazon on a niche site and it is not bad. I don’t really know about 8%, I believe I start with 4% and need to reach a certain number of products shipped every month to reach up to 10%. At the beginning of the month it restarts the count.

But with that minor thing I don’t like, I love everything else with Amazon. More than once did I look at my earnings list and go like “There is no way I would promote this product”, lol, to realize that someone entered Amazon through my niche site and went on a shopping spree.

So, yes, one more vote for Amazon. I love the way you explained it :)

Alex January 28, 2011 at 1:18 AM

Thanks Brankica!

I appreciate you taking the time to share your experiences with Amazon as well :)

Rose @ Samui Art Gallery January 24, 2011 at 2:44 PM

Hi Alex,
Count me in for another vote. ;)
I have other niche selling digital tvs, and yes it’s quite good earning. However, as Brankica said. I start with 4%.
That Amazon plugin look interesting.
Thank you for sharing.

Alex February 3, 2011 at 6:24 PM

Hey Rose!

Intersting is an understatement – tell you what, it’s incredible what it can do. (and no, I am not just saying that because its an affiliate link either ;) )

Patricia@lavender January 24, 2011 at 3:09 PM

Hi Alex Wow Rose and I had just been talking about Amazon
and minisites! Here you are doing this post and providing more
useful information for me to learn from. Thanks. When I read your
challenge Moon posts, it seemed like heaps of work and I wondered
if I would be able to manage all the things you mentioned in each
post. However Rose knows about SEO and keywords and has offered to
help me so I reckon that will be the next step I take in my
building a blog and a business. I shared with her about the Amazon
plugin that I had learnt about reading another post so between us,
hoping that it will be up and running soon. Enjoyed the read Alex.
Now to take some action eh ;-) Patricia Perth Australia

Alex January 28, 2011 at 1:18 AM

Exactly right Patricia!

I hope to see you join the BuildRankProfit course – even if to see another way of going about it :)

Patricia@lavender February 9, 2011 at 10:43 AM

I’m enjoying the course and recommending it to others too. thanks for taking the time to set this course up for us Alex. Appreciated.

Patricia Perth Australia

Jimi Jones January 24, 2011 at 3:24 PM

Good stuff, Alex. Looking forward to what lies ahead. This
fits right in with one of my main goals for 2011. Building these
sites is a lot of fun. :-)

Alex January 28, 2011 at 1:17 AM

Thanks Jimi!

Really glad to have you on board for 2011 mate – it’s gonna be HUGE :)

Robert Dempsey@Online Marketing Strategies January 24, 2011 at 6:19 PM

Great post Alex. I have started setting up some Amazon
niche affiliate sites for all the reasons you mention. People are
always buying physical products, though Amazon has many digital
ones available too (like the books that go on to my Kindle). The
trust is there, and once you get the customer to the site if they
buy anything else you get credit for it. That’s pure awesome right
there. This post justifies even more why to get into it.

Alex January 28, 2011 at 1:16 AM

“That’s pure awesome right there”

Indeed mate LOL!

Could not have put it better myself I think

Cindy Bidar January 24, 2011 at 10:32 PM

Another vote for Amazon here. I play around with Commission Junction and some others as well, but the Amazon system is so much easier to deal with. It only takes a minute to run over to Amazon, find a suitable product, and add a link to your site. Plus, like you said, you might earn a higher commission elsewhere, but the conversions rates can’t touch those of Amazon, and it’s just confusing and a hassle to deal with lots of different programs and policies.

Alex January 28, 2011 at 1:15 AM

Thanks for sharing your experiences with the Shopping Giant Cindy, and I do agree completely

Sheila Atwood January 24, 2011 at 10:38 PM


One of my goals for the year is to get more niche sites up and running Amazon and eBay are both on my list. I recently got approved for the eBay affiliate network so that part is done. Now to get things on line.

I am looking forward to your new product. I always like learning from some one that is actually doing what I want to do.

Alex January 28, 2011 at 1:14 AM

Awesome Sheila!

I hope I can keep you entertained and engaged and not dissapoint :)

Alex@Jocuri January 25, 2011 at 6:44 AM

You are right, Alex. I think I said this before but one
Fortune 500 rich man told something like this: “Build a brand, and
the brand will sell” and I think this quote really connects well
with your post. People trust brands that have good reputation and
they feel safer then on a random website and as long as they
recognize the brand it doesn’t matter how they got there. Also,
like you said amazon is great when it comes to showing related
products. I think bloggers should take and look and make a plugin
for wordpress that chooses related posts by the same formula amazon
chooses related products for people :) (that’s a good idea I could
make some money with that :) ) ). One more great thing about amazon
is that they know how to sell and you don’t have to have big sales
letter, create lists, sugar coat the reader before making a sale.
You can just have a visitor send it to amazon and he might buy a
car or something rather then have 1000 visitors, send them to a
clickbank product page and see them bouncing like a kangaroo. Woo,
Alex, How soon will the ebook be out ? :D

Alex January 28, 2011 at 1:12 AM

Hahahah you COULD make money except that Amazon would steal most of it for usage rights and what have you :)
Great points raised as usual and I do like your last analogy – especially because it was made on Australia day!

Alex@Jocuri January 28, 2011 at 3:27 AM

We can do it the Chinese way (and we can call it Ammazon plugin :D ).

Brandon@Chicago Plastic Surgeons January 25, 2011 at 3:24 PM

Amazon has been a great performer for me. It’s unfortunate
that states are being greedy and double taxing affiliates, which
makes Amazon close down in those states. I am in one of those
states. :(

Alex January 28, 2011 at 1:10 AM

Lucky you are the savviest business mind I know and have already adapted ;)

Johanna @ January 25, 2011 at 3:56 PM

Hi Alex, Thanks for sharing with us what you have
experienced about Amazon and why it is a very good way to earn
money by being an affiliate. I haven’t had much ideas about it
except that it is a very well known site that sell about anything
at a good price. Thanks again! :)

Alex January 28, 2011 at 1:10 AM

You stated:

I haven’t had much ideas about it
except that it is a very well known site that sell about anything
at a good price.

And this is exactly why we love the Amazon program so much – because it sells itself!

Anne Sales @ Coupon Codes January 25, 2011 at 7:01 PM

Hi Alex, this is a topnotch article. I signed up for Amazon
associates a long time ago and I didn’t know what steps I needed to
take next. So the result was really bad. My mistake because I
jumped in without knowing the depth and breadth of it. Now it
sounds like easy to do after all.

Alex January 28, 2011 at 1:09 AM

Hey Anne!

The Amazon program is a great way to get your feet wet so to speak, and if you are serious about looking fiurther into it then I suggest (subtle?) that you sign up to the Build.Rank.Profit course :)
Thanks again for your contributions Anne

Patrick Simspon January 25, 2011 at 10:02 PM

I did not realize that amazon had an affiliate program. I
am going right now to check it out. Thanks Patrick Simpson

Jeffrey Morgan January 26, 2011 at 2:45 AM

Hi Alex, After two years of seeing my affiliate checks come
in for $5.00 to $10.00 a month if that, over several Blogs, I
really wonder if it’s worth it. I promote Amazon as an associate
like no other, for the reasons you mention above. I don’t really
“niche” it but I cover the bases and still earnings are at best
disappointing ……… especially in view of a personal product
that brings in $600.00 at once. Bills are a serious matter, I don’t
think I need to really mention that to you, however I can’t bank my
future on a commission of 4% To 8% from Amazon. Although I’ve found
that I can pay the rent with the above mentioned occasional sale of

Alex January 28, 2011 at 1:08 AM

I think you are spreading yourself too thin, although if you could get ALL of your blogs and sites earning $10 a month you’d be doing alright!!

Good to see you again mate, sorry its been so long between visits.

Michel Collingwood January 26, 2011 at 3:40 AM

Hey Alex. I am always trying to achieve more niche sites
up. I like most scuba diving. I will be your loyal reader.

Alex January 28, 2011 at 1:07 AM

Hahahaha awesome Michael!!!

Appreciate the comment

Amr Boghdady @ Learn German Online for Free January 26, 2011 at 5:32 AM

Great post Alex! I only started promoting an Amazon product
through my site today, and I’m extremely excited about it. That
Plasma TV you sold got me thinking of the great income potential
that lies behind Amazon :D If you have a couple of free minutes,
could you check out my amazon product page and give me an opinion,
its the link within ComLuv (don’t be harsh in your criticism
please, its my first after all :D ) Thanks Alex! [I just subscribed
to BuRP and am going through the modules right now :) ]

Amr Boghdady @ Learn German Online for Free January 26, 2011 at 5:45 AM

Sorry Alex, my feed is all messed up, and I’m unable to fix
it right now :( If you have some free time on your hand, I would
appreciate it if you visit my site, click on ‘Review’ from the top
bar, and tell me what you think of my first product review.

Alex January 28, 2011 at 12:59 AM

Just replied and emailed. Awesome job man!!

Alex January 28, 2011 at 12:59 AM

Awesome Amr!

Just checked out your review page and I have to say its very impressive mate!
Now its about getting the traffic and seeing if it works :)

Keep it up, and thanks again for joining the course, hope you get some good tips

Lonnie @ My Income Lab January 26, 2011 at 1:02 PM

Hi Alex, I just built my first niche site and it is monetized with Amazon. I am new to internet marketing and chose Amazon because of everything you talked about in this post. I started a blog to chronicle my journey.

Alex January 28, 2011 at 12:31 AM

That’s fantastic Lonnie!

I will definitely have to come over and see how you are progressing!
Great idea to keep yourself accountable too :)

Lonnie January 28, 2011 at 8:20 AM

Alex, thanks for stopping by my blog today. I really
appreciate the time you took to offer me some unsolicited advice
for my amazon niche site. I have to find some way to reciprocate,
but since you are light years ahead of me in regards to niche
marketing, it might take me a while to come up with something :)
You have a new fan!

Pete Carr January 26, 2011 at 8:36 PM

Hi Alex,
I have looked at Amazon before, but as you said, been put off by the low % of commission.
I have pretty much given up with Clickbank although I still make money from them. There is just so much rubbish there, get rich, make millions, and the rest is pretty rubbish too.
Now you have explained Amazon a bit more, it is looking more attractive. I read a post on the WF about this, and setting up reviews,product features, testimonials of products, basically each product gets it’s own page and then the aim is to intercept the traffic on it’s way to buy.
I will concentrate on blogging for now, but will definitely look into this in the future.

Alex January 28, 2011 at 12:20 AM

Hey Pete,
I think the WF info prety much sums up what the idea here is.
I like that you are staying focused on the blogging – unlike all over the shop Alex Here :)

Thanks for stopping by Mr Carr

Zac@hair removal cost January 27, 2011 at 5:47 AM

I’ve always been excited to write a book and get it sold through the Amazon Store, but finding a publisher or printing press can be hard or expensive. (Sometimes both)

Amazon provides a great service to small businesses by doing this, got to really give it to them.

Alex January 28, 2011 at 12:08 AM

Good point about the small business perspective!

Thanks for sharing Zac

Stella@kodakzx5 January 27, 2011 at 3:53 PM

Dear Alex,

That’s what I am focusing right now, become an amazon affiliate. Last year, I have managed to sell two 3D TV ( I jumped with joy you see ). I realized that I did a minimal effort to push and promote my site,so this year I will totally focus on selling products from Amazon. This is quite simple as a concept, but of course need a hard work. But I guess we need something to focus on when we are just starting online business.

Oh and Alex, I have read your first module of your build,rank and profit course. It’s really exciting, but can I add comment here , I think it’s better if have at least 5 reviews on the product we want to promote. Also, it should be had at least 4 star ratings. With this criteria, people will be more confident to buy the product and the conversion is higher.

Hey, and can’t wait to read module 2.

Alex January 27, 2011 at 6:46 PM

Thanks Stella!

I really appreciate on the course and glad you are excited going into it (is there any other way to be ;) )
I apreciate your thoughts on the reviews and star rating and although you have a valid point, I still think that 3 stars will still sell.

I also appreciate your comment because its the first re: my new course!
Look forward to an awesome 2011, all the best

Thomas@7 Pillars of Selling Online January 27, 2011 at 4:01 PM

Hi Alex, You’re right. Amazon is great with conversions.

If you’re doing a review page of an Amazon product, I’ve found the more details you can provide the better. When people search the Internet, they want information, and the more information you can provide the better when linking to Amazon as an affiliate. When writing an article about an Amazon product, don’t stick just to features; add the benefits and how you use the product too! That’s helped us a ton.

Alex January 27, 2011 at 6:40 PM

Hey Thomas.

Thanks so much for sharing your experiences with Amazon, I completely agree that the more information you can provide, the better chance you have of converting a sale. This is one of the reasons I am so adamant about choosing products that you have real world experience with.
Thanks again for adding your insight Thomas.
I also appreciate your commentluv gift – will have tocome and check it out :)

Mark@FrugalLivingTips January 29, 2011 at 11:51 AM

I’ve considering using Amazon again ahead of click bank products or even adsense.

The earnings are not great, but the key isn’t necessarily the need to get a sale directly from your affiliate link to a particular product. The nicety with Amazon, as you mention, is that they may not like or be sold on the product you recommend, but Amazon could suggest another and you still earn a comission on that.

It’s genius – but of course, you know that :p

Alex February 3, 2011 at 2:08 PM

Exactly right my friend!
And of course I already knew that hahaha ;)
Thanks for sharing your Frugal decorating tips too mate – awesome LOL! (steal my PR2 juice will ya – rants and waves fist)

JamestheJust on Elance January 30, 2011 at 12:17 PM

Nice, Alex – now the ebook, eh? Good going, can’t wait to check it out. Amazon is excellent for all the reasons you’ve described, they’re not #1 by accident. Though the do sell everything categorically, they don’t actually sell everything, of course – which is nice when you can find something exclusive on another channel, like CJ.

Best of luck to you on your niche sites, Alex.

Alex February 3, 2011 at 2:06 PM

Thanks James!

Appreciate your awesome words my friend, good to see you again – even if you are just an average genius. ;)

Bathroom Remodeling February 1, 2011 at 10:22 PM

When people search the Internet, they want information, and the more information you can provide the better when linking to Amazon as an affiliate.

John Mak February 2, 2011 at 4:22 AM

Hello Alex!

How are you? Great post, I like Amazon! It is more likely to earn better commissions than just promoting single products (my opinion)! I believe everything that somebody’s trying to promote needs a lot of focus and dedication. We hear many opinions. It is like two people who visit a country, they have opposite thoughts and see things from a different perspective.

The key to every promotion is to find something that it’s unique and others still don’t know about it.

Thanks for sharing!


Alex February 3, 2011 at 12:01 AM

Hey John!

Appreciate your insight and take on the post, and I completely agree, regardless of what works for you – it will ALWAYS take a lot of work and dedication.
Thanks for stoppng by

Logo Design Company February 3, 2011 at 7:08 PM

I am also interested in opening amazon affiliate store, but couldn’t find suitable store script. Could you please help me in this regard

Alex February 3, 2011 at 10:21 PM
webtechlife February 4, 2011 at 9:19 PM

great information, I looking forward to reading more………

Jared@Sell Stuff Online February 8, 2011 at 1:35 PM

I’m kinda surprised at the amount of positive feedback that Amazon is getting in the comments. I have never used them personally, but for the most part I’ve only heard poor things about their affiliate program (due to their cookie policy mostly). I can’t say much from first hand experience though. If it works for you, then go for it!

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