Blog Commenting Battle Axe Style

by Alex on May 27, 2010

battle axe style blog commenting

This is just a quick post to talk about how to generate traffic to your blog and it relates to the method that I have used to go from an average of 20 visits a day (I’m still quite new) to receiving over 500 unique visitors in a 24 hour period! The secret is not really a secret at all, but it is the reason that so many new personalities in the blogosphere fail.

Blog Commenting!

The reason so many new Bloggers fail is because this method requires you to be consistent, read a lot, be willing to learn, and most importantly – to have a personality!!!  This is where most new bloggers fail miserably. They are so interested in ‘making money’ that the idea of providing value, building relationships, and being a part of a growing community is second rate to ‘selling you someone else’s shit’! That’s the funny part too. These people are ruining any chance they have for their own brand to perpetuate because they are busy annoying you with an offer FROM SOMEONE ELSE!

How to create your own BattleAxe.GO into battle with your blog!

A Battle Axe , according to Wikipedia is an axe designed specifically for use in battle, and for the purposes of this post, that is quite a fitting meaning, but the beauty of this title is that I am not talking about a weapon of medieval warfare at all. I am talking about the other kind of battleaxe, the kind that exists in a neighbourhood near you.

A Battleaxe is a property that exists behind another. The term refers to the narrow long driveway being an axe handle and the property itself being the axe blade. I’m not sure if this is solely an English/Australian term, but since we invented the language,(ooooh, fighting words!)  I’m going to use it anyway.

I live in a beautifully leafy part of Sydney, about 45 minutes from the city in the North Shore and every second house on my street is a battleaxe, probably because every property is about 3000m2 in size and so over the years the owners have subdivided and sold off the land toward the back. THIS is the perfefct analogy for growing your blog traffic. Now let me apply and explain!

In order to grow your traffic you need to comment, OK that much makes sense. But how is the comments on another blog going to bring traffic to yours? It’s all in the approach.

OK I’m bringing the battleaxe back into play. -  Most blog commentators will metaphorically ‘camp out the front of your house’ writing comments about how the house looks good, how you have organised your hedges really well, and how he/she likes the system you have employed to get your milk delivered. This is all well and good, but the owner of the house is sooner or later going to ask you to leave. Your camped out the front and quite frankly it’s annoying.

Now let’s create our own battleaxe and then start commenting. The house owner is now getting comments about how impressive the hedges are in the front and the back. Now that you are in the battleaxe you can see the house from many different angles, so your comments and feedback will hold merit, they will be valued. Who knows, maybe you saw a suspicious character hanging around out the back, you can alert the house owner to this, as well as maybe providing some insight into some new fan dangled security measure he or she could employ to better protect their assets.

The house owner respects you. You have taken the time to understand their ‘property’ and your feedback is encouraging, based on knowledgeable information, and is relevant to their situation. Not only is the owner of the house in front of you going to appreciate and respect your opinion,  there is also a good chance that they will come and ‘pop over to yours for a coffee’. If they like the coffee they will probably tell their friends about it.

The Snowball effectAnd thus begins the amazing power of blog commenting’s snowball effect…

This is what you need to do to make the most of your blog commenting campaign. I’m not going to explain the metaphor, because quite frankly, if you don’t get it – you never will.

Take care my fellow bloggers and go out there and create a battleaxe on all your favourite blogs.

If you are looking for some fantastic properties to build your house behind, check out the Dirty Dozen Blogs that have helped drive the most traffic to me.


After a little trip around the blogosphere I have found a couple of really good references relating the Follow and No Follow tags. Since this relates to what we are talking about here, I thought it best to edit this and add these incredibly valuable links:

My good friend Mike Roosa has written a fantastic post on this, I will be lazy and refer you to that. I think he has succinctly pointed out the important bits so you don’t get overloaded when reading it.

Once you have read that, check out Lee’s post at Search Engine Viking where he has started to compile a list (which is a constant work in progress) of all the Do-Follow blogs he finds (on this note, if you want traffic, add a comment to this post telling him you are a Do-Follow blog and you will be added to the list – AWESOME!)


Jonathan Beebe May 27, 2010 at 6:38 PM

Hey Alex,

Speaking of personality, you’ve definitely got that one down! You’ve definitely injected a unique and ever enthusiastic personality into all of your writings, even the ones you post as comments on my blog… so great job with practicing what you preach there!

You made some really great points in this article (retweeted btw), one of my favorites being, “Your camped out the front and quite frankly it’s annoying.” — that’s funny but VERY true as there will always be those that comment but you know they just took a glance at the article or skimmed over it.

You have to take the time to post good comments for those reading them, but mostly to catch the eye of the blogger. They wrote their post, so they can easily tell whether or not you read it before commenting… and your motive gives them all the impression they need to like you, or ask you to leave their ‘front yard’.

I like the BattleAxe analogy… Going into the post I had no idea that’s what you were speaking of. I assumed you were going to relate a BattleAxe to being actionable or something like that. So great job… and I can’t even begin to imagine how beautiful your homeland must be.

Keep up the great work Alex! Looking forward to reading more :-)
.-= Jonathan Beebe´s last blog ..What Is Your Biggest Online Challenge? =-.

Alex May 27, 2010 at 10:47 PM

Hey Jonathan, that is freak’n awesome of you to say man! Glad my personality is coming through in my writing and even better that you liked the post. I love a good analogy and this one came to me in a moment of clarity today at work whilst trying to ignore a co-worker, staple my tie to the keyboard (not possible btw) and count how many fluorescent lights were in the ceiling. Again, really good to see you again Jon, glad you appreciated the analogy, and that comment was just rock’n on all fronts.

Mike Roosa May 27, 2010 at 9:55 PM

When I heard battleaxe I thought you were talking about my wife. :) Just kidding honey.

Anyways, I’m really jealous that you got 500 unique visits in one day. That’s awesome, I’ve yet to hit 100, but I will agree that blog commenting is a great tool. You attract the attention of the blog author but also of everyone reading the comments.

I try to spread my comments out over as many blogs as possible and definitely don’t be afraid to hit the big ones. John Chow, ProBlogger, Chris Brogan, David Risley, etc, etc.

The cool thing is once you get a good number of comments out there, you can take the weekend off and still see some decent traffic.
.-= Mike Roosa´s last blog ..Focus, Focus, Focus =-.

Alex May 27, 2010 at 10:33 PM

So are you sleeping on the couch at the moment or has the missus not seen this yet :) You definitely spread the comment love, I see you everywhere and that’s how I found you in the first place. I’m taking the weekend off! … (one day)

Brandon Connell May 28, 2010 at 3:34 AM

I could NEVER take the weekend off. I might take a good part of the day off, but I will be back in front of the screen keeping up with what’s going on in my blog.
.-= Brandon Connell´s last blog ..Why your gravatar just doesn’t cut it =-.

Alex May 28, 2010 at 2:41 PM

Why does that not surprise me?!? LOL

Jean Sarauer May 27, 2010 at 11:01 PM

So, I learned the meaning of “fortnight” this week and now a new meaning for “battleaxe” too! My brain may explode before the week is out. I’d stand back, if I were you :)

Has anyone told you how beautiful your hedges are, Alex? Truly, this article has some of the most creatively pruned hedges I’ve ever seen!
.-= Jean Sarauer´s last blog ..Exclusive Blog Content: Spark of Genius or Flash of Insanity? =-.

Alex May 27, 2010 at 11:24 PM

Aw shucks, thanks Jean. You can camp out the front of my place anytime! Thanks for your kind words, I try to make my writing a little (wait for it) hedgy. :)

nicky May 27, 2010 at 11:30 PM

yo yo alex
battleaxe? bloody hell sheila! (english name?)
you dug that analogy out from somewhere deep matey, phew!
no really tho, nice stuff going down here bro..
i think we should get some competition going to see who
can get the best, worst, or most vague analogy out there
about what we are doing.. i got some ideas, but i do want traffic to return..he he
be good, i will return, peace my man… nicky
.-= nicky´s last blog ..I DON’T CARE ABOUT TRAFFIC! =-.

Alex May 27, 2010 at 11:49 PM

Hey Nicky! Now there’s some Energy in the comments thread! Yeah this analogy is rocking for the best AND most vague award for sure. Thanks for stopping by Nicky. btw, I love that commentluv shows your last post saying ‘I don’t care about traffic’! Haha, I read that post and it was a good one too! See you round!

Scott Barron May 28, 2010 at 4:36 AM

Yah, I’m with Mike on that one.

Most Americans define battleaxe as “A woman of hideous proportians, usually bottle blond with the RIGHT opinion on every thing, so help you God!! Or A fierce, unpleasant older woman with strong opinions.”
Urban Dictionary

Ok, time for me to battleaxe the heck out of more blogs. So far, I think its working!
.-= Scott Barron´s last blog ..How Safe Are You? =-.

Alex May 28, 2010 at 3:04 PM

So that’s SJP and Paris for starters then yeah?

Sally May 28, 2010 at 4:57 AM

Hey Alex, I find the more I comment on other blogs the better I get, at first I was scared to voice an opinion but not now, it’s ok not to agree all the time, so long as you can validate your point without being rude or abusive. Just like anything, the more you do it the better you get, Sally :)
.-= Sally´s last blog ..In It To Win It Blog Traffic Update =-.

Alex May 28, 2010 at 2:41 PM

I hear ya Sally! So true, I was so scared of pissing off anybody that I never spoke in my true voice. The irony is that bloggers see through this anyway. Stick it up em a bit and you gain their respect (so long as its relevant and adds value of course)

Bailey Ing May 28, 2010 at 10:40 AM

Hey Alex,

Excellent house metaphor there! Infact I’ve been thinking about blog commenting recently and have been learning how it should be done the best way that both generates traffic but adds real value. You really hit the nail on the head there.

What are your thoughts on the type of blogs to comment on? Better to go to the top sites such as copyblogger, yaro, john chow etc as they have high traffic? Or stick with the more “up and coming” blogs where the author interacts more?

p.s. Really enjoy your writing style. I’m learning a lot from you!

.-= Bailey Ing´s last blog ..Anyone Else Feeling Overwhelmed? Three Simple Strategies To Get You Back On Track =-.

Alex May 28, 2010 at 2:40 PM

Thanks for the comments Bailey, really awesome of you to say. Glad you liked the metaphor. Obviously this is just my opinion, but I tend to stay away from the really big bloggers as they tend to have a combination of 1: too much stuff on to comment back (which is cool) and 2: too many comments in the thread anyway, so your awesome comment that you spent time drafting will not be noticed in the gamut of others. Granted I would still recommend commenting, but more camping out the front. Save your battle axe commenting for the smaller up and comers. They are more likely to come and check your blog back and if they like it they will comment. This tends to bring a lot of their readers to your blog too.
It’s a pyschological thing I reckon – everyone is commenting and following Mr X. But if your comments are that much more valuable and unique, chances are they will start to regularly check your blog, build this up and they link to you. The moment this happens, ALL their readers will at least come and check you out. (they think – who is this guy? He impressed Mr X so he must be good) If your blog is sticky enough, you will have more dedicated readers.
Underlying all this is genuine value and consistency (but I dont need to tell you that Bailey!)

Sire May 28, 2010 at 11:18 AM

Yep, I’ve been saying the same thing all along in my own unique style. I actually delete many a comment if I think that they haven’t read the post.

I get quite a few comments and I try to reply to all of them, but lately I’ve been cutting back on some replies because I feel that some of them just haven’t put any effort into the comment and if they’re not willing to put in even a little bit of effort then I reckon I may not put in the effort of a reply.
.-= Sire´s last blog ..WassupBlog’s Posts Are Copyright Protected With Digiprove =-.

Alex May 28, 2010 at 2:34 PM

(I have to reply to this now don’t I) Spot on there Sire! The comment thread should be treated like a forum, allowing readers to garner as much value from here as the article itself. If the commentators leave useless comments, responding to them is just encouraging it.

Patty Delto May 28, 2010 at 3:44 PM

Truer words were never spoken.
In my experience commenting is a venue I’ve been taken for some time now. There are blogs of mine with about 90 posts and 889 comments on them, and those are only the ones left standing after weeding out the spam and automated comments, which I truely hate. I’ve made it a custom to go back to the commenters site and see if its worth having a comment from his “property” or if it might even hurt my own reputation, and frankly, over 80% are either deleted by Akismet (an Anti spam plugin for WP) or by me. But if if find a genuin comment I always comment back. I admit, it’s rather time consuming and can be a pain, but from whats left, it’s well worth the effort.

Oh, and yes, your hedges are indeed very beautiful, Alex. Keep up the pruning…
PS: Didn’t know you guys invented the language? News to me…. but you learn some every day, don’t you. In German the term battleaxe is not used in this fashion, thank god it ain’t used at all! :)
Here’s some of my Do Follow blogs: (IM) (Relationship) (Camping Gear)
.-= Patty Delto´s last blog ..How to Find Profitable Niche Markets =-.

Darren L Carter May 29, 2010 at 1:14 AM

Hey Alex,

I had to read the post with a title like that!

Well-put about blog commenting. It’s definitely about building and being part of a community. I like the idea of everything snowballing too. Keep up the good work on the blog!

Darren L Carter
.-= Darren L Carter´s last blog ..Why You Should Jump Off A Cliff… =-.

Alex May 30, 2010 at 10:09 AM

Thanks Darren, and thanks again for the awesome kudos on your blog my friend. Yeah commenting is certainly about relationships, something I think you have already figured out and put into action

Peter Carr May 29, 2010 at 5:26 AM

Hi Alex,
As an Englishman i think we invented the language and then sent it down under to spread the word.
I now have 2 battleaxes, the mother in law and now my blog comments. Great way of putting it Alex.
It is so important to get commenting right.
Thanks mate
Ps if you go to my blog and check out my about me page, i think the T-shirt will make you laugh.
.-= Peter Carr´s last blog ..Flexibilty 2 Theme For Wordpress =-.

Alex May 29, 2010 at 6:02 PM

That shirt does indeed rock Peter. Thanks for the comments and I’m glad you liked the post. (I was rather fond of the analogy myself actually …ssshhhhh) Thanks for stopping by, hope to see you round

Lee | Search Engine Viking May 29, 2010 at 6:05 AM

Dude, thanks for the awesome shout!

Yes, my list is definitely a “work in progress,” but hopefully it’ll soon become a resource for all of us :)

By the way: AWESOME post. While I’m no stranger to SEO and building websites, blogs are a fairly new development for me, and it’s fascinating just how awesome the blogger community really is. I love making new “friends” and reading all sorts of cool stuff I’d never find if it weren’t for actively commenting on so many rockin’ blogs!

Rock On
.-= Lee | Search Engine Viking´s last blog ..Help Alex’s Mom =-.

Alex May 30, 2010 at 10:28 AM

Hey Lee, No worries at all my friend! That list in progress is a brilliant idea (wish I’d thought of it) so as you build it, I’ll keep linking to it mate. Then we can rape and pillage Google as your domain name keeps telling me to do.

taj May 29, 2010 at 4:19 PM

Keep up the good work on the blog!thnx….
.-= taj´s last blog ..?????? ??? ??? ?? ?????? ??? ????????? ?????? ??????????? ??????? ?? =-.

Alex May 30, 2010 at 10:29 AM

Taj, I think its not comment spam, and your blog looks good, but I don’t speak Arabic so I’ll just approve this comment since you’ve only optimised for a question mark.

Scott Barron May 30, 2010 at 5:55 AM

On behalf of poor Wendy,
There are more pictures of your car on Facebook than Mum.

Alex May 30, 2010 at 10:30 AM

My car rocks! Mum does too of course, but the car is easier to live with.

mark May 30, 2010 at 11:43 PM

HAHA. Now Scott is talking for your mom (or mum, if you prefer). This just keeps getting better!
.-= mark´s last blog ..Is The internets Makin’ Yins Stupiter? =-.

Scott MUM Barron May 31, 2010 at 2:12 AM

Some people call it multiple personalities. I call it “fun”!! :-) :-) :-)
.-= Scott MUM Barron´s last blog ..How Safe Are You? =-.

Scott Barron May 30, 2010 at 10:39 AM

Why does your car have so many headlights and foglights? It sure must get dark there!

Do You Survey?

mark May 30, 2010 at 11:42 PM

Hi Alex,

I am trying to catch up on my blog reading and this is a great one – possibly your best yet! It fits nicely with your post from last week!

I never thought I would hear the term “battleaxe” used in this context, but it is appropriate! Nice writing.

Have a nice day!
.-= mark´s last blog ..The 21 Blog Program – Increase Your Traffic Now =-.

Alex May 31, 2010 at 8:51 AM

Hey Mark, that’s awesome of you to say, cheers mate. yeah I had a moment of ‘man I’m awesome’ when I first thought of the analogy. Fits perfectly, and as Darren L said earlier AND on his blog, with battle axe in the title, how can you NOT want to read it?! LOL (yeah I got tickets on my self haha)
Thanks again, always good to see you here

Peter Beckenham June 1, 2010 at 1:38 PM

Hi Alex,

As an Aussie I totally understand the concept of “battle-axe blocks” – fantastic analogy mate.
You made many interesting points in your post that will be of great help to me. But I also noticed that you even gave great value in replying to your post’s comments – especially the about how you handle the big bloggers.
Sure it takes time but for me as a real new comer, I find the time spent visiting blogs, looking and learning how people go about their business and then trying to give as valuable a comment as I can…only helps me build my confidence as a blogger. We all had to start somewhere mate..and I enjoy and need the input of more experienced guys like you.

Really enjoy your style Alex. Actually I only intended to check out this post but I have spent nearly 30 minutes on your blog. You’ve given me some great inspiration and will be back for more!
.-= Peter Beckenham´s last blog ..Affiliate Marketing – Sell the In-Demand Products First =-.

Alex June 1, 2010 at 1:49 PM

Awesome Peter! it’s feedback like that that makes it all worth while and I think if you approach each comment in the same light then you will see your blog traffic increase in leaps and bounds. I have only been blogging since February, but the momentum has only started to build in the last month, and I tell you – it surprises me how quickly it comes once you start the snowball.
You bring up an important point so I will elaborate on this (the fact that you noticed is a very good thing) – the comments thread should be treated like a forum. Fostering a sense of community can only serve to grow your brand and your blog in the long run
Good to see someone finally gets my battle axe meaning without explanation. (phew, was starting to worry that it was one of those ‘family’ expressions that doesn’t actually exist)
Glad you found value on the site and I look forward to seeing you again.

benwaynet June 5, 2010 at 5:06 AM

Interesting point of view. I’ve been trying to include commenting on at least a few blogs a day to my time I spend on my sites. I might impact the number of post I do a week. But I think interacting with other bloggers and with my own visitors is very important.
.-= benwaynet´s last blog ..Music for the Dance =-.

Alex June 5, 2010 at 7:30 PM

Hey Ben, you are right that it is important. In the long run, 50 less posts and 20 close allies in the blogosphere is going to do your brand, your business and your bottom line wonders. I also find that the interaction with other bloggers helps you develop far more relevant and indepth post ideas. So you ironically end up with more quality content in the end. Thanks for your comments and for stopping by Ben.

Louis July 9, 2010 at 12:31 PM

Hi Alex,

I like the way you use metaphors to get your point across. I did lack a bit of blog commenting since I started my blog back in May 2010.

I am using other sources to funnel the traffic to my blog and relying on blog commenting to show that my blog is just not dead. My bounce rate was pretty high when I started the blog. It’s slowly dropping.

By the way you don’t need to compile a list of do follow blogs. There is a web site that captures a lot of do follow blogs. You just search for the niche keyword and the do follows pops up in front of you to do the oil rig hopping.

Jean made a comment to me that she expects a bit more peppery and fiery posts from me. I prefer to just be myself than immitate someone else.

Looks like we both reside in Sydney.


Alex July 9, 2010 at 2:51 PM

Hey Louis,

Cheers mate. Yeah I find analogies and metaphors make understanding something so much easier as they paint an image. I learn easier that way so I guess I just write in that style assuming others do too.
THat’s a good tip about the do follow blogs site, thanks again for the tip.
Where abouts in Sydney you reside mate? I’m in the North Shore (Gordon, Pymble area)

Louis July 10, 2010 at 11:25 AM

Hi Alex, I’m in the south western area. Someday we can probably meet in person in CBD. Louis

cyberdv8 December 19, 2010 at 4:56 PM

well written, and some great points there, I’ll read it over again later when I’ve restored my blood:caffeine ratio to it’s normal levels after a flying trip to the south coast for an Early xmas with the family(there is way too much blood in my caffeine system and my eyes can’t seem to remain open), but i really do love “Your camped out the front and quite frankly it’s annoying” a fantastic analogy my friend, but you misspelled Your lol… it should be You’re as in “you are” , yeah yeah i know my own spelling is atrocious so tell me to go to hell. Merry Xmas xx

Alex December 22, 2010 at 3:38 AM

Mmmm Blood Caffeine levels… :)

And damn you! I pride myself on my grammatical awesomeness and you caught me out with one of my own pet peeves. LOL damn you again. but thankyou ;)
You have a bloody fantastic Christmas Dani, love to all the family

cyberdv8 December 22, 2010 at 3:43 PM

I will do my best not to offend my nearest and dearest this year LOL, and you’re excused for your grammatical error :P . Have a fantastic Christmas and hope Santa is good to you :)

Alex December 24, 2010 at 9:56 AM

Thanks Dani, you too :)

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