Content. Relevancy. Audience. For blog owners wanting to take their site to the next level, every choice you make should be tied directly back to these three factors. Of course overriding all this should be Quality.
Content. Relevance. Audience. Quality.
If you feel that sting of pride prompting the defensive thought that your content is just fine, your writing is relevant and that your audience reflects quality, not quantity, then relax!, your writing probably is fine but you’re skilled enough to do better and far more for your readers.
Here are three ways for you to elevate your work, get in touch with new viewers and earn higher rankings.
Reach out
Reach Out and Help Your Blog Scale New Heights
Be honest with yourself. Are you working a comprehensive networking plan, or are you waiting to be discovered? All pride aside, it’s more than who you know; it’s who knows you. Tailoring your search for readers should be approached as you would a job search campaign. More specifically, target those known resources frequented by readers whose profile you most want to reach.
Look for alternatives to locating audience. You’re already on the internet, but have you made efforts to introduce yourself to people who read blogs? Innovative mining of related blogs and websites, online training sites that tend to attract your audience and of course, social media are highly important to the visibility of your blog.
Many people have a social media presence, but that’s about it. As a blogger, your time is a premium you can’t squander trying to be all things to all on-line people. Twitter of course, offers quick, selective access to a like-minded grouping of people you can reach without much of an expenditure of time. While Facebook is by far the largest social networking site, Google’s new Google+ is trending towards an audience that is significantly more tech savvy than Facebook. Google+ does not have business oriented accounts yet, but they do plan on unveiling one by year’s end.
Delegate
Let Your Network Build Your Business as Well.
What do I mean by delegating when you write your own content? Remember, writing is only one part of your blog. Certainly the aspect you spend the most time actually doing, but for every blog, you first have to come up with a theme for the blog. Once you’ve built relationships with your readers, why not entrust them with guiding your topic selection? Returning to the social media plan, actually asking for specific input doesn’t mean that you abrogate the job of deciding content to total strangers, but selective, acknowledged responsiveness helps build not only loyalty, but buzz among other readers and their circles.
Trail blaze
Reflect on the Links. No Wait.. Reflect on the Blogs. D'OH!
Take some time to reflect on the blogs you follow regularly. Are they distinguished by more than references to information readily found in many other blogs, or do they stand out by having original sources? Are they rants or unsupported opinion pieces? Does anyone need to read any more of those? Good blogs, while using relevant information from trusted sites, supply their own analysis, form their own rational perspective and offer the reader insight they can use. Hopefully, this entry has, at the very least, spurred some thought, and at best, provided a specific step or two you can use to build quality, make your content more relevant and find the right audience who will not only read your work, but will spread the word among their own networks.
About the Author:
Jesse Langley lives near Chicago. He divides his time among work, writing and family life. He writes on behalf of Colorado Technical University and has a keen interest in blogging and social media. He also writes for www.professionalintern.com.
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{ 13 comments… read them below or add one }
Nice post,
No doubt in that if any blogger have “” Content. Relevance. Audience. Quality”" these four things in their blog post then it’s sure he/she is making good blog post because these four things are depend on each other. For example if Quality is in content then definitely Audience will come on that blog post and leave comment on that.
Awesome post!
That’s the powerful ammunition that we as bloggers must have in our arsenals.
And Sam is right, they do depend on one another.
Those are 3 smart things for any blogger to do, thanks for sharing Jesse.
A great way to reach out is guest blogging, but if you don’t have time to write more, then you could spend some money and sponsor guest blogging contests which is my next attempt at more exposure.
And here I was always believing my hero Lawrence Taylor with his lines from the movie “Waterboy”
“Kids, don’t to CRAQ
Now I see he was hogging all the good stuff for himself.
Seriously though, great points. It takes a certain amount of special effort to elevate your work to that..next level. Something I am trying to do now.
-Steve
Delegating is probably the most important to prevent burnout. It’s that leverage that allows you the time to handle all of the amount of work involved in running a blog. I don’t limit it to topic suggestion though. You can get the social network shares, and lots of other things through delegating.
I like this CRAQ model….Especially with all these Panda update, I think you managed to hit the nail in the head. Cheers! Tomek
Hi! I’m a newbie blogger and I find myself confused on the social traffic topic. Some SEO guys argue that social traffic has no value. However, intuitively I agree with the view that building productive relationships with readers is key. What is all this SEO – Social Traffic riddle? Thanks! Alison
I love your idea on using our own network/community to help us in coming up with ideas and promotion. Other than that, we can always delegate so many integrated aspects of blogging apart from writing content (both blog posts and writing comments)
I believe that reaching out and networking is by far the most important aspect to getting known.
Of course many people do this with the wrong mindset. They are constantly seeing what they can get out of others instead of how they could help.
If your heart is in the right place, people will see and will be open too.
Excellent points.
All the best,
Eren
I should definitely emphasize this CRAQ theory whenever there are some newbies who asked about how to succeed in the blogging industry.
haha Most definitely mate!
Think it might actually get the point across too – at least they won’t forget about you talking about CRAQ anyway …
Thanks for this… definitely changed my mind about getting some quality time in managing my own marketing plans for my online business. The build them and they will come mentality has already come to an end with so many people competing to be seen. You must go and reach put for the audience too
A Great read and definitely another added knowledge to my Internet marketing arsenal. I really need to change my ways of gaining traffic and attracting audience especially today with Google changing more towards the socialization of the web