Content. Relevancy. Audience. For blog owners wanting to take their site to the next level, every choice you make should be tied directly back to these three factors. Of course overriding all this should be Quality.
Content. Relevance. Audience. Quality.
If you feel that sting of pride prompting the defensive thought that your content is just fine, your writing is relevant and that your audience reflects quality, not quantity, then relax!, your writing probably is fine but you’re skilled enough to do better and far more for your readers.
Here are three ways for you to elevate your work, get in touch with new viewers and earn higher rankings.
Be honest with yourself. Are you working a comprehensive networking plan, or are you waiting to be discovered? All pride aside, it’s more than who you know; it’s who knows you. Tailoring your search for readers should be approached as you would a job search campaign. More specifically, target those known resources frequented by readers whose profile you most want to reach.
Look for alternatives to locating audience. You’re already on the internet, but have you made efforts to introduce yourself to people who read blogs? Innovative mining of related blogs and websites, online training sites that tend to attract your audience and of course, social media are highly important to the visibility of your blog.
Many people have a social media presence, but that’s about it. As a blogger, your time is a premium you can’t squander trying to be all things to all on-line people. Twitter of course, offers quick, selective access to a like-minded grouping of people you can reach without much of an expenditure of time. While Facebook is by far the largest social networking site, Google’s new Google+ is trending towards an audience that is significantly more tech savvy than Facebook. Google+ does not have business oriented accounts yet, but they do plan on unveiling one by year’s end.
What do I mean by delegating when you write your own content? Remember, writing is only one part of your blog. Certainly the aspect you spend the most time actually doing, but for every blog, you first have to come up with a theme for the blog. Once you’ve built relationships with your readers, why not entrust them with guiding your topic selection? Returning to the social media plan, actually asking for specific input doesn’t mean that you abrogate the job of deciding content to total strangers, but selective, acknowledged responsiveness helps build not only loyalty, but buzz among other readers and their circles.
Take some time to reflect on the blogs you follow regularly. Are they distinguished by more than references to information readily found in many other blogs, or do they stand out by having original sources? Are they rants or unsupported opinion pieces? Does anyone need to read any more of those? Good blogs, while using relevant information from trusted sites, supply their own analysis, form their own rational perspective and offer the reader insight they can use. Hopefully, this entry has, at the very least, spurred some thought, and at best, provided a specific step or two you can use to build quality, make your content more relevant and find the right audience who will not only read your work, but will spread the word among their own networks.
About the Author:
Jesse Langley lives near Chicago. He divides his time among work, writing and family life. He writes on behalf of Colorado Technical University and has a keen interest in blogging and social media. He also writes for www.professionalintern.com.