How to Turn Free Traffic into Internet Income

by Guest on May 28, 2011

ways to make money online with free traffic

This is a guest post from Steve Scott. Before I let him take control, allow me to introduce him to you, if you do not already know.

Steve is the real deal, a blogger making a fulltime income online and sharing what he knows and what he learns with his readers. He knows what he is talking about and he is a bloody nice guy too. If you are not already a regular reader of his blog then I suggest you read this post and then hustle on over and subscribe. Anyway, back to you Steve, I mean Scott, no – I mean…!?!?!

Free traffic is the holy grail of all websites.  It’s great to get hundreds (even thousands) of daily visitors without paying a cent.

Unfortunately I’ve seen some Internet entrepreneurs waste this valuable resource.  They have the attitude that since it’s free; it doesn’t have value.

It’s been my experience that free traffic is an asset.  Done correctly, you can build a profitable niche site by leveraging this resource.  The trick is to have a system; one that turns freebie seekers into paying customers.

Today I’d like to talk about how to turn this traffic into Internet income.

To start, I recommend reading Alex’s post on 3 Ways to Make Money Quickly with Niche Websites.  I follow the third strategy with my niche websites – Find an embarrassing problem where people use the Internet to find a solution.  I’ve done this with a single niche which produces a full-time income.

My advice is to find a market with different problems. Then build an entire business around helping folks overcome these obstacles.  Some solutions will be free content you create.  Others will be premium products you promote.  Ultimately this is THE way to turn free traffic into income.

So let’s review the three steps to do this:

#1 – How to Find a Platform and Build an Audience

Free traffic can come from a variety of sources.  I use two techniques:

1)      Target high-volume keywords by creating content that ranks high in Google

2) Use a platform to find and engage an audience

You need a platform to build a successful niche site.  What’s a platform?  It’s your personal soapbox where you communicate with an audience.  It’s this content that builds interest for the free report you’ll offer in step #2.

An example of a platform is this blog.  Alex uses this site to help folks build profitable niche sites.  It’s the way he communicates with the world.

But a platform doesn’t have to be a blog.  In fact, there are additional ways to engage an audience.  Some of the more popular platforms are podcasting, video marketing, article marketing; and social media.  All of these have been used to build a solid niche business.

Another thing about platforms is they change over time.  At first you could be a blogger.  Then you might focus on video because it gets better results.  Be prepared to change (or add) platforms when find something that really works.

Example: I’ve changed platforms three times for my niche site:

In 2006, I leveraged the Bum Marketing method to rank well for competitive keywords.

From 2007 to 2008, I created videos that also rank well in Google.

In 2011, I use a combination of search engine optimization and backlinking to build a successful niche blog.

#2 – How to Turn Free Traffic into Subscribers

Where do you send free traffic?  This is something people have debated for more than a decade.  My opinion is to direct this traffic to an opt-in form.

I use what’s called a lead magnet.  This is a free offer that provides value to a prospect.  To get it, a prospect has to enter their email address.

Why do you offer a free report?  Because this is THE best way to build a list.  With email marketing you can communicate with a target audience and promote products that put money in your pocket.

Example: Take a look at Alex’s Build Rank Profit system.  {BTW, excellent title Alex!}

On this page, you’ll see an example of his lead magnet.  Alex builds trust by introducing the product and offering additional information.  This is an excellent way to “sell” the value of a free product.

create a lead magnet by building trust and credibility

Anyone can build a site like this.  All you need is a Word Press blog and a theme like Thesis (in this example)  With a few tweaks, you can create a blog that becomes a subscriber magnet.

Alex’s Edit: I am now a huge fan of the Profits Theme for anyone looking to build niche sites and as such I highly recommend you check it out. (View Profits Theme Here)

#3 – How to Turn Subscribers into Paying Customers

How do you make money from subscribers?  It’s simple.  Present them with a mix of quality content and offers that produce income.

This doesn’t mean you beat subscribers over the head with product pitches.  Instead, you’ll start by talking about their problems.  Then you recommend a few free techniques/tools.  And finally you’ll recommend a premium product as an advanced solution.

It’s really that simple.  Talk to an audience and build trust.  Then present an offer that helps people overcome their problems.

Without a doubt, email marketing is THE way to make money online.

Example: For over a month, one of my Clickbank accounts hasn’t generated much income.  So what did I do?  I reviewed a product in my niche (this took about an hour.)  Then I whipped up a few emails (this took another hour) and sent them to my list.

The result?  In the last few days, I’ve generated over a $1000 in income.  This isn’t a whole lot of money.  But it’s not a bad payout for two hours of work.  And this is especially true since my list was generated using 100% free traffic.

How YOU Can Make Money with Free Traffic

I believe in simplicity.  You don’t need a complicated process to make money online.  All you have to do is follow these three-steps:

1)      Generate free traffic

2)      Turn traffic into subscribers

3)      Offer income-producing solutions to subscribers

My advice is to take action on this post.

Get started by building a site that targets a specific niche.  Make sure it has a few problems. Then communicate with an audience by providing great content and helpful premium solutions.

It’s not that hard to generate income from free traffic.  All you need is a simple system; which you’ve just learned.   Now it’s up to you to take action!

Author Bio:

Steve Scott runs a site that helps people achieve the Internet Lifestyle.  Here he teaches the same techniques that he’s personally used to earn a full-time Internet income.   To learn more, go read his blog:



Riya @ Couponseasy May 28, 2011 at 10:28 PM

These steps seems very simple but they’re not. You have to invest good amount of time to create your good reputation among your readers so that they buy your solutions.

Steve Scott May 28, 2011 at 11:10 PM


Absolutely! The steps are “simple” but not easy. You are 100% right. It does take time, focus energy to brand yourself and have that connection with your readers.

Done right though, some of this can be done within emails themselves. The important part is to “not sell” for a while.

In my main niche (not stevescottsite) for a long while I did not even have a blog. Now I have one, but it is recent.

If people go into your list trusting you, it is that much better, but you can build trust also by going out of your way to be “different” from all the guys(and gals) just pushing “this product, after that product”

No matter how you slice it, though, it takes time and hard work. No doubt

steve micheals May 29, 2011 at 3:43 AM

What a article?
You articulated very well.
This will help new internet marketer and blogger to know how they can convert traffic into money.
Thank you very much!

Steve Scott May 29, 2011 at 9:48 AM


Thanks man! Glad you liked it! :)


Brandon@Make Money Blogging May 29, 2011 at 4:24 AM

Free traffic will always be the best kind. The best part of it is that your roi is infinite because it cost you nothing in the first place. It’s not easy money, but it becomes easy after you put in all of the hard work creating the traffic in the first place.

Steve Scott May 29, 2011 at 9:50 AM


Well, time is money. So not sure of infinite ROI. ;)

I get your point though, and it is a good one. It certainly is not “easy” money, you have to bust your butt to get it rolling, but it does become far “easier” with time.

Taipom May 29, 2011 at 7:16 AM

The strategy you mentioned reminds me of one I have read about. It was about targeting people who would feel embarrassed to talk about their problem. Thanks for advising to use it.

Steve Scott May 29, 2011 at 9:53 AM


Are you saying that is the niche it was in (like defeating shyness?) Not sure if I get your point.

thanks for the comment, though.

Dennis Edell @ Direct Sales Marketing May 29, 2011 at 11:29 AM

So you’d say the hardest part is what, finding a profitable niche that you’re also passionate about?

Vitaly Tennant May 29, 2011 at 12:42 PM

Makes perfect sense. Thanks for sharing this info, as it’s always good to be refreshed when it comes down to making money online … specially when organic traffic is coming your way.

Steve Scott May 29, 2011 at 11:25 PM

Thanks Vitaly,

That organic traffic takes time and energy to get, but it is worth working for in the long run.

Steve Scott May 29, 2011 at 1:52 PM


I think how hard that is could depend on the person and their interests. It could be pretty hard or very easy. BUT it is certainly the most important part.

Edwin May 30, 2011 at 3:33 AM

Aweosme, thank you for the free tips Steve. You always share the best, and this is no exception

Steve Scott May 30, 2011 at 11:29 PM

Thanks Edwin,

I appreciate the kind words. :)

TheInfoPreneur May 30, 2011 at 11:44 AM

Steve…er, Scott…er…ClickBank Profit King,
nice post. All I can say…Lead Magnets rock.
The one thing I’d recommend is once you have a great lead magnet working, to try and build out a nice little upsell funnel. If you’re just getting started…don’t get too hung up on the details. Make a 10 question and answer screen capture video…and sell it for $7 once the folks subscribe. Doesn’t have to be a big money maker, but you really want to capitalize on the moments when your subscribers want something from you.
Let’s face it. At that point, they are saying…”oooh, oooh…I’d like more info about what you have”. It’s a good thing then to offer them something up the line that can help them solve their problems even better.
Will it irk some? for sure. However, as long as you believe you are providing true-blue solutions to help people with their pains and frustrations…you can’t go wrong.

awesome post.

take care SS (& AW),

Steve Scott May 30, 2011 at 11:55 PM


Thanks for some good additional info on upsells. They can be a great way to generate those extra sales.

The upsell could also be a different venue. For instance, the -big- ebook I am finishing (80k words) I am going to outsource to a “voice” telent to read it and create an audio file. I will then have a couple hours of audio that I will offer to people as an upsell. Not a huge amount extra, but a nice little bit for those that are interested.

Thanks for bring up that good point.

Have a great memorial day!

Janet @ The Natural Networker May 30, 2011 at 1:34 PM

Steve, aloha. Thx so much for sharing these tips with us. It’s up to take action and, as you do so well, be consistent.

Whether I am reading your blog or one of your e-books, you are always giving me something of value. The steps are clear and concise with a compelling outcome awaiting only my action.

Thx so much, Steve. How wonderful to see you over here on Alex’s blog, the master of great headlines.

Wishing each of you a magnificent week. Until next time, aloha. Janet

Steve Scott May 31, 2011 at 12:14 AM


Thanks for dropping in… it is always nice to see your smiling avatar and words. :)

Have a great memorial day!

Fran Aslam the Onlinewriter May 31, 2011 at 12:41 AM

Hi Alex and Steve:

Nice seeing Steve as a guest writer. I loved reading the outstanding approach that Steve has used in this post. Yesterday I read a similar article by Sean Mize, The famous article writer who has made a big fortune by coaching. It was on the same topic, but was nothing compared to your article. Steve your article is factual, focused with effective details. The strategies from subscriber to conversion is a very practical approach to article marketing.

Steve, when I started writing I always aimed to provide elite and usable information to my readers, but since I have been reading your blog, eBooks , and now guest post, I always get motivated to search my topic to add more in my blogs, and articles as a marketer and as a professional. Reading you has made me achieve a higher level of writing perception.

Keep up the good work and thank you to lead many with your example

Make it a Super Profitable week for yourself.

Fran A

Steve Scott June 3, 2011 at 1:50 AM

Thanks Fran!

I love your positive comments. You can always win a lot of points stroking my ego! ;)

Seriously thanks for the kind words, they do mean a lot!


Andrew Walker May 31, 2011 at 11:33 AM

Hi Steve,

Great post there. It’s very useful for me who do not know about turning the free traffic to make more income. It does help me when my blog and websites are in the low traffic. Thanks.

Steve Scott June 3, 2011 at 1:52 AM


Thanks man! I hope you will use this to get a start on building up that content. It is just a start!

Good luck!


John Mak May 31, 2011 at 3:38 PM

Hello Alex! Nice guest post with great tips! Show me traffic but show me the money too! I like when traffic is not just traffic but total conversion! This is traffic! The quicker you gain targeted visitors the faster your income will be! Thanks for sharing another awesome post!

Steve Scott June 3, 2011 at 2:02 AM


Yup! The goal is really two-fold. Increase that traffic and increase that conversion. Get both to steadily climb and your fortunes rise with it.

Terje Sannarnes May 31, 2011 at 7:55 PM

First of all website owners have to be sure that they receive really targeted traffic to their web resources. So, the next task of online entrepreneurs is to understand, who their targeted users are and what their needs? Just ask yourself who is a visitor of your website and what products he/she may need. Answering this question you will manage to monetize a website in the right way.

Steve Scott June 3, 2011 at 1:59 AM


Thanks for the kind words. This is the bare bones. There is so much more that people can learn. Each topic has the potential for many posts drilling down into the details.

The important thing is for people getting started to get out there and do it.

You do not chop down a tree by sitting and talking about it. You get your ax, go into the woods and start doing the work!

Many people look down their noses at free traffic methods. Certainly they take a lot more of that horrible 4-letter-word. You know: WORK. But 95% of my success has come from 100% free methods.

If you do the work, it may take a while, but you will get results.

Thanks for the great comment and I hope to see you over at my site soon! ;)


Steve Scott June 3, 2011 at 2:23 AM

Well, for one thing many of the “get rich” things are complete and utter BS.

NOt to say the potential isn’t there, but sometimes I absolutely call into question many of these tales of incredible wealth from people who you never hear of.

That is not to scare you off IM. Just stating a fact. I make a living doing IM. It is even a “decent” living. But I have been working hard at it for years and I do not do the backstroke through the piles of money I have made.

The one good thing about it is that hard work and perseverance are the keys to this success.

As for where to get started. Well I have a complete 80K ebook coming out no that topic (July 4th)

Suffice to say, there are a few different models. You could focus on Amazon sites, like Alex does, Build yourself an email list through multiple methods, create a niche blog or an authority blog. Or myriad of permutations in between.

The specifics really depend upon your own strengths.

David@gold for leveling June 3, 2011 at 3:15 AM

This is David. Hello to all. As I am new to the internet and blogging in particular,I have a lot to sort out and to learn. Thankfully, bloggers are some of the classiest and most informative people anywhere. I need all of the information I can get and this post helps a whole lot. Thank You for posting this.

Alex June 4, 2011 at 11:50 PM

You hear that Steve? Classy.
He called you classy.

I think he was referring to me to be honest.

Seriously though David, I do agree that Bloggers are an entirely new breed. If the world treated each other like they do when they start blogging, we’d all be better off (and Google would be broke LOL)

susan hamilton June 4, 2011 at 4:53 AM

Great article thanks Alex.

Global architects June 7, 2011 at 2:06 PM

Search engine marketing is all about SHOWING UP when people search for what you sell, offer, or have on your website. There is a growing body of knowledge on how to do this. Thanks

Nimita Rao June 7, 2011 at 5:37 PM

thanks to suggest me. i want to follow your suggestion. thanks

custom logo design June 10, 2011 at 9:52 PM

After reading your post i have a better understanding of what How to Turn Free Traffic into Internet Income really is.
Your post have the information that is helpful and very informative. I would like you to keep up the good work.
You know how to make your post understandable for most of the people.

Thumbs up and Thanks.

architects June 14, 2011 at 8:29 PM

Another great post Alex, and I love how you preface it with “Turn Free Traffic into Internet Income.” Thanks for wonderful post.

Adnan Ali June 30, 2011 at 7:44 PM

What I like most about your website is, how informative and simple it is. No fancy jargon with words. Just plain and simple informative material with a language that anyone can understand. Keep it up!

Ricardus July 11, 2011 at 2:31 PM

The steps and tips are great and very highly potential but it does take a lot of time and it’s not easy. Relatively require a lot of effort for new internet marketers to begin with but very beneficial article.

Severs Solutions August 19, 2011 at 7:55 PM

Very informative, most people want a quick fix but there is work involved. Enjoyed your site. ;)

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